Why You Should Use A Digital Marketing Agency
So, your online business is ready for some digital marketing and online promotions. You have written your list and thought about your strategy. But, looking at your listed marketing options, which include SEO, Email, PPC, Social Media, Blogs and Articles and many other bits and pieces. You realise you just don’t know where or how to get started.
In the words of Douglas Adams – “Don’t Panic”. You see, digital marketing is an all-encompassing term representing the many different online methods of marketing and growing your online business. So, it can be somewhat complicated to launch a robust or large-scale campaign if your company lacks the resources, time, and most importantly the skillsets for such a task. And for that reason alone, it makes absolute sense to work with a digital marketing agency. In this post, we are going to explore some of the reasons for working with one.
Why You Should Focus On Running Your Online Business
In most cases, online and digital marketing means hiring new talents outright to run the campaigns needed. Additionally, it will need some of your attention since you will be working with an in-house team. Don’t forget that it will also take resources and time to just set up the team and the campaign itself. This will be time-consuming, and an agency can come in very handy to lift this burden off your shoulder completely. You don’t want to spend months training your team. That time can otherwise be used for growing your business from the inside.
With a digital agency, you simply need to share your goals and ambitions and desired timeframe. There is no training, onboarding, delegation or managing another team. All the elements needed for your online marketing are handled internally by the agency’s team. This therefore frees your time up to run your online business more efficiently.
How To Reduce Digital Marketing Costs
When making the decision on hiring a digital marketing agency, many businesses usually compare the cost of keeping it in-house to the price of using the agency. You may actually be surprised to learn that a digital marketing agency is much less costly over time.
Agencies work as independent contractors, so you totally eliminate the need for payroll taxes. You also cut the recurring costs of having full-time employees such as benefits, health care costs, and salaries. Sounds good already!
Some of the tools you need to run the campaigns can also come at a hefty one-time payment or heavy monthly subscriptions. Most reputable agencies already have the essential digital marketing tools required, so you won’t need to spend a penny to get access.
Digital Marketing Experts Exeter
For most small businesses, you simply can’t hire digital marketing experts at the beginning of your campaign. This is something that takes time and a lot of thought. Additionally, it can be a time-consuming affair for your existing team to understand all the online marketing techniques, such as SEO strategies, content and social media marketing.
Instead, you can get almost instant access to a team of highly experienced and qualified experts by working with a digital marketing agency. Some of the bigger companies are paying top money just to hire and retain the top talent. This means that the cost of hiring such experts is high. The benefit for you is that these experts have worked on many similar projects in the past and you don’t have to cough up for costly services to leverage their expertise.
Make Your Digital Marketing Relevant
At this point, you must understand that research is important before launching any campaign. You need to learn amount your industry well, your competitors and the latest marketing practices in your segment.
The onus of industry-relevant marketing practices is in the agency. They’re tasked to research on your market and identify your competition. Plus, they follow the latest developments in digital marketing to ensure quantifiable results.
They also identify and research your target audience or niche to learn and understand their online behaviour, preferences, and interests. This is to ensure that the adopted marketing strategies used, yield the maximum results possible and to keep your business abreast and hopefully lead in relevant and trending developments.
Digital Marketing Is Always Evolving
In online digital marketing, it is very important to note that not all things will work for you and some can offer disappointing results while others can be quite useful. A good DM agency will give you great and practical ideas on what techniques will give you best results. They will provide a brand-new perspective to some of the things that your team had already been doing possibly. And they will assess your marketing efforts and create new ideas and concepts based on the viewpoint of the consumers and your customers.
For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is mostly available. They will determine what content will appeal to the most and how they share and consume it. This will help to streamline your social media campaigns.
Scalable Digital Marketing
One important asset that makes a digital marketing agency your best choice for your online growth is scalability. In a normal business scenario, you will need to increase the size of your team whenever your business needs to grow, or you want to launch a new product or service. This means that your business will need additional resources to support and fuel that growth.
With a marketing agency, that is simply not the case. There will be no constraints on your current team and no need to expand your team. A good DM company usually accommodates your needs as your business grows. They should then offer several plans and packages that best suit your business size and expansion ideas. Ideally, having a scalable and flexible agency is important, especially when you’re targeting a new market.
Measurable Results And KPIs
Why would a business make investments that bring no results? With so many marketing methods in the digital marketing landscape, it can be extremely difficult to know the real ROI (Return of Investment). However, a DM agency helps by determining the key performance indicators (KPIs). These essential indicators help to figure out how your marketing campaigns are performing in relation to your objectives.
Also, they will identify the important metrics to follow across different digital channels to determine the effectiveness of each and every campaign. You will get monthly or quarterly reports on your campaigns and a website audit to help you make sound marketing decisions.
Typically, a digital marketing agency should offer clear insights into how your keywords are performing and how potential customers are engaging with your content and brand.
The Best Digital Marketing Tools
Digital marketing requires the use of many online tools to streamline each campaign. Unfortunately, there is nothing akin to a one-tool-for-all when it comes to marketing. Most of these tools are premium services, and the costs will increase with the addition of additional features or an upgrade. You will need analytics, keyword research, competitor analysis, paid search management, automation tools and much more.
The cumulative cost of using these online marketing tools will be hefty for small and medium businesses. Digital marketing services already have these tools in place to help you make the most of your digital campaigns. So, you don’t need to worry about the recurring costs that you’re likely to incur with their use.
Interact With Content With Native Ads
With the growth of native advertising, digital marketeers are spending time and resources to learn more about this advertising technique. The ability to display organic ads on various media platforms changes how customers interact with content and drive engagement and sales.
Unfortunately, knowing where to show your native ads can be an arduous process. As such, your benefit can benefit from data-driven solutions and working knowledge offered by the digital marketing agency to determine the best placement and content distribution plan. Native advertising offers a natural and organic way to display ads. And when done correctly, it can provide a robust experience to boost your ROI.
What Is Story Telling?
Your in-house marketing obviously works tirelessly to promote your products and services. This helps you to know what to improve and what to eliminate to make the product as attractive and viable as possible. While all these happens, your digital marketing agency is busy defining and spreading your businesses brand’s message across different channels and platforms. They help to generate positive PR about your brand, products and services. This in turn contributes to improving your visibility and image.
So ideally, storytelling involves creating compelling and engaging messages that connect and resonate with your target audience. Your DM agency achieves this by understanding your audience’s needs and pairing them up with the right solutions.
How To Choose A Digital Marketing Agency
Now before you run off and search for a marketing company to work with, you may want to hold on first. There’s a good number of DM businesses out there, but not all of them will offer what they claim. Digital marketing is a slow and continuous process, so choose the right firm. Run away from those companies that promise instant or quick results – this is simply a lie. Determine the main limitations and specialties of a firm before making your decision such as location and team size.
Let them tell you the primary industries they cover, tourism or retail and they must share with you some of the tools and techniques they use. If necessary, you can ask for reports of their past and current projects to examine their performance.
Exeter Digital Marketing Agency
If you would like to discuss your digital marketing needs or anything else your business need – give us a call.