In the vast majority of cases, the home page (index) is the most important page on any website. A new visitor will decide from looking at it whether they will continue onto the site or leave in a matter of seconds. An outdated or inaccurate homepage will most likely bring fewer views and potential less business or bookings. To do only a homepage redesign rather than a full site redesign could be for a variety of reasons including:
Why You Should Redesign Your Website
The times of not redesigning your website for several years are for the most part over. The chances are that your potential visitors from maybe using SEO or word of mouth, for example, will most likely visit your website before contacting you so leaving a good first impression is vital for your business. If lack of money is an issue, then improving your homepage is a great way to improve your businesses online presence if you do not have the time or money for a full site redesign.
What Is Bounce Rate
The websites bounce rate is a very important statistic to check for on a regular basis. Using Google Analytics you can see a report on the bounce rate for each page. Bounce rate is the percentage of visitors who leave the site after only viewing 1 page which is normally the home page. Improving your homepage is the best place to start if you are seeing a high bounce rate.
Your Site Is Not Mobile Friendly
There may be a number of improvements that can be done to improve the experience on mobile and tablet. Conceptualising how the content & design will be viewed not only on a desktop but also on mobile and tablet devices are vital especially with the increase in the use of mobiles and tablets. This is especially critical now with Google are indexing your site for mobile first!
Bad Usability And Taxonomy
Using the layout of your home page as another way to navigate to the targeted pages of your site is beneficial. If there is more than one navigation menu on the site, different menus will be used by different visitors to the site. Having a section that focuses on your services/products with a link to your services/products page is recommended. With a home page redesign, new sections can be added that highlight new services or products and that should drive traffic to important new areas on the website.
Web Design Exeter
If you recognise your website in the above comments you should be thinking about a site redesign. Talk to us about web design and our SEO and content marketing services.