In this busy world of tourism and the wide web, there is no point in having a functioning hotel website if people are going to leave it immediately. Appealing and finding a potential customer and booking can be hard enough, it is important that online user frustration is kept to a minimum. So, the last thing you want for your business is people ‘bouncing’ (as defined by Google Analytics) away quicker than they arrived.
Web Design For Hotels
It can be easy to make simple mistakes for your tourism website that may cost you the booking, if you’re struggling with getting customers to stick and stay, consider whether making any of the following changes could help you to prevent this from happening and get that booking.
Your Website Is Not Responsive
As the world trundles along and technology life is modernised day by day, the majority of social media and online engagement comes from a mobile phone, there is now every reason to make your website device friendly. Two in three adults in the UK now own a smartphone or tablet. The truth is, people are lazy and they would like everything to be as accessible as possible – including online information.
The main issue with unresponsive sites (as I’m sure most of us have guessed from dealing with other tourist websites on our mobiles and tablets) is that they are difficult to navigate. People don’t know where to click and how to find something if they cannot see the entire site within their screen, causing them to pinch and zoom (which we know they’ll eventually get tired of) meaning they are likely to click away and find a website that is mobile responsive.
Responsive design is highly recommended by Google as it doesn’t just cause user satisfaction, but it also helps your optimisation rankings and moves you further up the ladder in the search engine. If your website is not currently responsive, this is definitely an important factor to consider and a reason why you are sinking down in Google.
Clear And Simple Navigation
Heading to a guesthouse website with disorganised and unhelpful navigation is like driving somewhere with obscure directions – you don’t want to take the long way around, you want to get there straight away. Browsing people are looking for information and if they don’t find it quickly, they are likely to get frustrated and set their sights elsewhere. What a potential customer wants from a website is important to consider, when readers don’t like what they see, they click away is fast as the mouse can take them. Your navigation plan must be simple, informative and accessible – if it’s not, this is something you may want to consider changing.
The Best Web Design
If your website is aging, it’s time for a refresh – this could be the main factor that initially keeps a user on your website. Most online customers who visit your hotel website will actually spend less than 10 seconds on the homepage before leaving; this means that you have less than a quarter of a minute to capture their attention and present them with information that will help them to become interested in your brand or destination. Unfortunately, vintage and retro just doesn’t apply to the world of web design – your customers are looking for something modern and fresh. Remember, web design is consistently growing and developing.
Choosing Fonts And Calls To Actions
In terms of choosing a font style to use, there are no set guidelines, as often it depends on the type of brand you’re representing. Web design is not just about colours and impressive visuals. The clearer your text is to read, the more likely people are to stick around on your website, this is why fonts, spelling and grammar are key factors of your website. It’s about a clear typeface that is easy on the eye and can appeal to customers in the right way to reflect your brand. Choice of colour can also play a part, depending on the tint of your background.
Why We All Hate Pop-Ups
Extensive and over use of pop up adverts are enough to get on anyone’s nerves. Although many well-known sites still use pop-ups or light boxes, people do get frustrated with these as it prevents their reason of action when clicking through to a site. If you use a range of adverts, it may be time for a reconsider as this is a significant cause of users moving away from a website and losing that booking.
Not So Clever Use Of Rich Media And Video
Not only do they cause an interruption to the browsing experience, they are bad for accessibility and usability. For example, if a user is listening to music at the time of them entering your website and a video automatically plays – this will conflict with their music and may cause them to abruptly click away from your site. A click-away or bounce could also be instigated if the user does not have the right or updated software to continue browsing the page until the clip has finished. If a user is obstructed by what they are trying to do on your website – the chances are, they’ll bounce and again – you have lost that potential booking.
Why Do You Need An About Us Page
If your hotel or destination website has successfully interested and engaged potential customers, many will indeed direct towards your ‘about us’ page. The information page is the most frequently reviewed on any website as a user wants to know that they can trust a website or brand, that it is credible and valid – and there’s no better way to sell yourself and make yourself known than with a great ‘about’ page. The page can provide your best chance to convince potential consumers that they are making the right choice with you. If you do not have an information page – it is definitely a wise choice to create one.
Be Visual And Creative
It’s arguable, but perhaps the main thing needed for a successful website is a personality. You must have a strong idea of how you would like to appear to your potential customers – so they get an immediate feel for how you are and what you represent. Whether your business is strictly professional, or light hearted and warm, you must attempt to convey this with your choice of words as well as your web design.
Why Is Page Speed Important For SEO
A significant factor of the success of your website is how fast it loads – this may be something that is possibly overlooked. You may have an attractive looking website with all the information that it needs with amazing images, but the chances are if it takes longer than three seconds to load, users will quickly move away from it. Although three seconds isn’t a long time, it is in the world of internet when people are automatically expecting something to load and appear almost instantly.
SEO Agency Exeter
Page speed can make or break your booking website, so if your website is lacking in the speed department, this is something you may want to look in to, as it could just lead customers to stay on your website that much longer.
What Is the Point Of Your Website
A big tip is to sell benefits, not features. Benefits are what people are interested in, users want to quickly discover what is going to be helpful to them, and if your website is focusing on selling products or services and describing complex features, users are likely to click away as they cannot identify with what they don’t know. You need your selling point to be understandable, and the complex stuff available for the customer when they need to find it out. Although this may seem like a simple step, it is absolutely one that could save your hotel website.
The best thing to do in a website situation is imagine you’re the customer looking to book, visualise yourself looking for something, find out what you like best about a website and what you find helpful when online browsing and integrate it in to your own website – simple.
Talk to us about Web Design for Hotels.