What Is Good Web Design?

An effective and good web design should fulfil its intended function by conveying its particular message whilst simultaneously engaging the visitor. Several factors such as consistency, colours, typography, imagery, simplicity and functionality all contribute to good website design. When designing a website for your hotel for example, there are many key factors that will contribute to how it is perceived. A well-designed website can help build trust and guide visitors to take action. Creating a great user experience involves making sure your website design is optimised for usability (form and aesthetics) and how it easy is it to use (functionality).

Below are some helpful tips that will help you when considering your next website:

What Is The Purpose Of Your Website?

Your website needs to accommodate the needs of the user – it’s that simple! Having a simple clear intention on all pages will help the user interact with what you have to offer or are selling. What is the purpose of your website? Are you imparting practical information like a ‘How to guide’ in your blogs? Is it an entertainment website like sports coverage or are you selling a product to the user or booking a dream holiday? There are many different purposes that websites may have but there are core purposes common to all websites;

  • Describing Expertise And Skills
  • Building And Maintaining Online Reputation
  • Generating Leads, Sales And Bookings
  • Fulfilling Sales, Customer Service And After Care

Simple Web Design

Simplicity in web design is the best way to go when considering the user experience and the usability of your website. Below are ways to achieve this simplicity through good design.

What Are Calls To Action?

Colour has the power to communicate messages and evoke emotional responses. Finding a colour scheme that fits your digital brand will allow you to influence your customer’s behaviour towards your brand. Keep the colour selection limited to less than 5 colours. Complementary colours work very well and pleasing colour combinations increase customer engagement and make the user feel good.

Typography has an important role to play on your website. It commands attention and works as the visual interpretation of the brands voice. Typefaces should be legible and only use a maximum of 3 different fonts on the website else it gets confusing.

Imagery is every visual aspect used within digital communications. This includes still photography, illustration, video, rich media and all forms of graphics. All imagery should be expressive and capture the spirit of the company and act as the embodiment of their brand personality. Most of the initial information we consume on websites is visual and as a first impression it is important that high quality images are used to form an impression of professionalism and credibility in the visitor’s mind.

Don’t forget to keep the number of images down and consider the weight of each individual file as this can have an effect on your page loads speed.

What Is Good Online Navigation?

Navigation is the way finding system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors. If the websites navigation is confusing visitors will give up and find what they need elsewhere. Keeping navigation simple, intuitive and consistent on every page is key.

The Best Content Marketing Strategy

An effective web design has both great design and great content. Using compelling language great content can attract and influence visitors by converting them into customers through content marketing.

The Best Page Structures Are..?

Grids help to structure your web design and keep your content organised. The grid helps to align elements on the page and keep it clean. The grid-based layout arranges content into a clean rigid grid structure with columns, sections that line up and feel balanced and impose order and results in an aesthetically pleasing website. We expect to see content whether online or not in this format and we read this naturally.

The F- based pattern is the most common way visitors scan text on a website. Eye tracking studies have found that most of what people see is in the top and left area of the screen. The F’ shaped layout mimics our natural pattern of reading in the West (left to right and top to bottom). An effective designed website will work with a reader’s natural pattern of scanning the page.

What Is Visual Hierarchy?

Visual hierarchy is the arrangement of elements is order of importance. This is done either by size, colour, imagery, contrast, typographically, whitespace, texture and style. One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is.

Is Page Speed Important?

Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less and they will potentially leave a site that isn’t loaded within 3 seconds. Optimising image sizes will help load your site faster. But also consider all other page activities – or objects. If there are too many elements being downloaded at the same time, then the page download speed will be an issue. Read our blog on Technical SEO

What Is Mobile Optimisation?

More people are using their phones, tablets or other devices to browse the web. It is vitally important to build your website with a responsive layout where your website can adjust to different screens. A lot of the bigger websites and online shops are now building “mobile first” websites as Google now considers mobile optimised sites to be paramount.

Web Design Exeter

Exeter web design agency creating amazing online brands with the best websites and successful digital campaigns for customers across Devon, Cornwall, Somerset and Wales. Call us on 01392 409159 to speak to a member of our web design team about What Is Good Web Design?


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Shaun Richings