An awful lot can change in a year, especially in the complicated and wonderfully dynamic world of web design. With the web design field developing rapidly every year, the web designer needs to be aware of the latest trends, newest techniques, technologies and most effective online tools to hand, knowing when to implement them within their design.
As the new year approaches, it is now the time to scope out the new trends that are on the impending horizon, trends that can benefit online businesses through an increase in conversion rates, better online engagement and an improved web design. So, as we enter the new year, let’s take a look at some of the web design trends we can look forward to.
What is Dynamic Typography?
Typography has been becoming more and more significant for a number of years now for online design, becoming bolder with each year and it seems that 2019 is going to be no different! It’s likely that web fonts are going to be experimented with throughout the year, especially with large fonts that dominate the web-page. This dynamic trend allows designers more freedom, allowing for more adventurous, expressive web pages in the future.
Use Of Custom Icons And Illustrations For Web Design
Throughout 2018 custom graphics and illustrations have become much more prominent with huge brands opting to create their own graphics in order to appear more bespoke and original, this is unlikely to change in 2019. Custom illustrations can help create a strong emotional bond between your online brand and your customers as it helps secure your brand identity and can even help convey your message in a much more personal and unique way.
What Is Billboard Design For Web Design?
Previously in web design, content would usually sit in a single column down the middle of the page, leaving empty margins either side. Now, designers are breaking these stereotypes and adopting what is known as billboard design, with content usually being stretched across the full width of a screen.
Mobile First Web Design In Devon
Mobile first design is a method that’s become more popular in recent years. The huge rise of mobile devices has made responsive web design a necessity. In 2016, 51.3% of internet usage was on mobile, overtaking the desktop for the first time. It makes sense, therefore, to design for mobile devices primarily, then adapt for desktop. Historically, the web-design would be developed for desktop and then condensed to fit the limitations of mobile. Mobile first design focuses on the mobile development first, then expands the design to incorporate the extra capabilities of the desktop – Google now ranks your site on this.
Video And Rich Media Web Backgrounds
Video and rich media backgrounds are already becoming more common, and we know these will be everywhere in 2019. The human eye is naturally drawn to a moving image, so these are an incredibly effective way to capture the user’s attention. Whether it’s a video of your premises, drone photography or people engaging with your product, a moving background is a quick and effective way to express the essence and dynamism of your online brand.
What Is Minimalist Web Design?
Minimalism is an ever-increasing trend in web-design. A long way from the untidy websites of the 90s, the ‘less is more’ mantra is being applied to modern websites. A minimalist design can improve the UX. The more text, images and patterns that are on the screen, the more a web user has to process to identify what they’re looking for. Minimalist designs often utilise negative space and dramatic typography, creating a clean, effective aesthetic.
2019 is going to be a fantastic year for the web design industry and it’s going to be more important than ever for Web Design Agencies in Devon to be aware of what’s going on within their industry, as well as being aware of what others are implementing. Design trends keep changing, and that’s good, but it’s important to remember that web design is more than just websites, it’s about communication and communicating in an engaging, beautiful manner and isn’t something you should take too lightly or rush.
Web Design Exeter
So if you’re looking to create an unforgettable user experience and unbelievable web design for your future customers next year it’s time to get up to date on the upcoming trends and start implementing them! To find out more about us or have any questions on digital marketing trends in 2019, call today.