Leveraging the power of online content and social media marketing can help elevate your audience and customer base in a very dramatic way. But getting started without any previous experience or insight could be challenging to say the least. It is vital that you understand the social media marketing basics – from maximizing quality content to increasing your online entrance points, standing by these 10 laws will help build a solid foundation that will serve your users and future paying guests, customers and your brand and perhaps most importantly your revenue stream for your website.
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1. The Law of Social Listening
Success with your social media and content marketing requires more listening and less talking. Read your target or niche audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark the conversations that add value rather than clutter to their lives.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong online business and brand has a better chance for success than a one size fits all strategy that attempts to be all things to all people. You have built your site to be a specific marketplace so why would you not treat your social media in the same way?
3. The Law of Quality And Quality Content
Quality always beats quantity. It is better to have 1,000 online social media connections or followers who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
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4. The Law of Patience And Perseverance
Social media and content marketing success don’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your online and engaging content open new avenues for Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influencer Marketing
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. Who makes the most noise in your chosen niche and industry? If you get on their radar as an authoritative and interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience overnight.
7. The Law of Value
If you spend all your time on the social web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment
You would never ignore someone who reaches out to you in person so why would you ignore them online? Building online relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you – even just to thank them for following or retweeting.
9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations and engage. Followers online can be fickle, and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
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