Despite the old expression: “If you build it, they will come” does not apply to a business website. So, if you are wondering how to promote your brand-new website, this article was written for you. If you want to drive lucrative attention for any of your businesses most crucial assets, then you are going to […]

It has been almost a year and a half since Google originally announced the plans to change the way it ranks mobile and desktop pages and how it displays them. Last year, Google announced ‘Mobile First Indexing’, which is a term you might have heard being bandied around and used quite a lot in the […]

You would probably agree that social media has been a major online tool in the 21st century. It has changed the way we communicate and consume. It has changed the way we approach business and branding. It has even changed the way we see the world. The travel and tourism industry have been dramatically impacted […]

Every online business owner knows the feeling of having to scramble to create content for social media and engagement. Feeling like you have to come up with content last minute is not only frustrating, but it also doesn’t create a memorable social media feed for your followers. That is why you need a content calendar […]

There are a lot of people online who claim that SEO (search engine optimisation) stop words may hurt your overall SEO strategy, while others say they are unavoidable and needed in your content. Read on and we will try and educate you with everything you need to know about these important bits of content. What […]

In the vast majority of cases, the home page (index) is the most important page on any website. A new visitor will decide from looking at it whether they will continue onto the site or leave in a matter of seconds. An outdated or inaccurate homepage will most likely bring fewer views and potential less […]