Social Media

You work day and night to create an online image and persona for your online business through authoritative, engaging and insightful content. Unfortunately, this is rarely enough it seems. Customers are more likely to believe others who say a business offers a great service than the company itself. This is why online reviews are critical […]

In this fast-moving and hectic digital age, your prospective online customers have more options available to them than ever before. This also means they can afford to be more selective when it comes to which online shops, they choose to buy products and services from. So, if you want to keep attracting and retaining customers […]

The travel and tourism industry has been steadily evolving online, becoming more integrated into the digital space and the social media landscape. When people travel, they are tapping into all kinds of digital and social media. They use their smartphones and tablets to research and book the hotel rooms, post about their holidays on Facebook, […]

If you are a content writer, you read things differently. If you are a graphic designer, you see things differently and if you are a social media professional for food and drink brands, every post is critiqued in a different way. What is the post format, the caption, the call to action? Have they done […]

As the end of 2018 very quickly approaches, many ecommerce websites will be looking ahead to next year and planning their online marketing strategies for the maximum profitability, better conversions and online growth – we talk about the upcoming trend of Social Shopping. Where Social Media And Online Shopping Converge Social shopping, or social commerce, […]

What Is Online Reputation Management? Social media has become a vital part of every stage in the hotel and tourism booking journey. However, many hotel websites are still not taking advantage of it for maximum benefits and profitability. For example, some may be unaware that you can use social media to boost your online reputation […]