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How Can A Website For A Small Business Compete Fairly With Larger Competitors?

Outrank Large Competitors In The Search Engine Results

When you enter a query into a search engine, sometimes you know which results to expect. For example, if you’re looking for a furniture store, you wouldn’t be surprised to see IKEA at the top of the search results. So, what does this mean for smaller businesses? Competition is fierce for some keywords. While it […]

How To Write Informative Content | The Dos And Don’ts Of Blogging

Website Content

Google’s new algorithms are all about helpful content. It may sound simple, but what does that really mean? If you’ve started a blog and haven’t noticed an increase in traffic in a while, perhaps you need to reconsider what you’re writing about. If you’re not producing original, informative and people-first content, you could be being […]

How To Create A Brand Identity To Showcase Your Business Online

Female Brand Owner Managing Online Presence

Having an online presence is more important than ever. Showcasing your business with an attractive website and researched marketing strategy is the best way to get in front of your target audience. However, doing so without a clear identity can lead to mixed messages and a less powerful presence online. We’ve put together a list […]

Category Structure For E-Commerce & SEO

Category Structure Featured Image

Ways To Improve Site Categories For Users & Algorithms​ In the world of e-commerce, a category structure is the equivalent of parent and child pages. The primary differential being that categories offer far easier management of an enormous amount of products. This is extremely useful because it allows users to locate products quickly, lead users […]

Keyword Research, Finding Your Customers Voice

Keyword Research

The Very Foundation Of SEO, Web Copywriting & Hierarchical Content Structure Is Keyword Research Keywords, longtail keywords and semantic expressions are fundamental to the success of SEO campaigns and paid advertising. Keywords are terms with significance and relevance to your business, services or products. In total, there are nine different types of keywords.   Our SEO technicians at Search4Local (Exeter’s leading […]

Landing Pages: A Must For Website Design, SEO & Digital Marketing

Feature Image Landing Pages

Successful landing pages are focused and objective. With careful planning from web designers, front end developers and SEO technicians required to be a successful digital marketing strategy. Landing pages can be designed to serve a number of purposes, with the most successful landing pages having a singular purpose. Be it to promote a new deal, […]

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