seo

Google places huge importance on presenting quality content and reliable web pages online. This search engine rewards such efforts with higher rankings in the search results (SERPs). According to Google’s Search Quality Evaluator Guidelines, many factors are considered and analysed. The acronym for three top qualities is “E-A-T.” What Is E-A-T? “E-A-T” stands for “Expertise, […]

Google’s de-indexing issue still not fully resolved but Google is working on it! This weekend Google announced that it had fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and is still working on reprocessing and re-indexing a lot of the URLs […]

Did you know that an astounding 46 percent of all Google searches executed are local – we mean your local area, your town! Is your website strategically optimised for this local search? If not, you have come to the right article! If your organisation operates in physical locations, shops, restaurants for example, it is imperative […]

You work day and night to create an online image and persona for your online business through authoritative, engaging and insightful content. Unfortunately, this is rarely enough it seems. Customers are more likely to believe others who say a business offers a great service than the company itself. This is why online reviews are critical […]

In this fast-moving and hectic digital age, your prospective online customers have more options available to them than ever before. This also means they can afford to be more selective when it comes to which online shops, they choose to buy products and services from. So, if you want to keep attracting and retaining customers […]

Online search has evolved massively because of voice search. The voice search results often vary from normal text searches, causing changes in the way people optimise websites for search as well. In this day and age, consumers have the power to find what they want online when they want it. People’s needs are gratified instantly […]