Why Is Mobile Responsive Web Design So Important?
The way that we access the internet has changed a lot over the years. Since smart phones have dominated the market, more and more people are making internet searches from their mobiles. In fact, nearly 60% of all online searches come from smartphone users. This means that mobile responsive web design is now essential. Because […]
How Can A Website For A Small Business Compete Fairly With Larger Competitors?
When you enter a query into a search engine, sometimes you know which results to expect. For example, if you’re looking for a furniture store, you wouldn’t be surprised to see IKEA at the top of the search results. So, what does this mean for smaller businesses? Competition is fierce for some keywords. While it […]
Keyword Research, Finding Your Customers Voice
The Very Foundation Of SEO, Web Copywriting & Hierarchical Content Structure Is Keyword Research Keywords, longtail keywords and semantic expressions are fundamental to the success of SEO campaigns and paid advertising. Keywords are terms with significance and relevance to your business, services or products. In total, there are nine different types of keywords. Our SEO technicians at Search4Local (Exeter’s leading […]
Landing Pages: A Must For Website Design, SEO & Digital Marketing
Successful landing pages are focused and objective. With careful planning from web designers, front end developers and SEO technicians required to be a successful digital marketing strategy. Landing pages can be designed to serve a number of purposes, with the most successful landing pages having a singular purpose. Be it to promote a new deal, […]
SEO Trends 2021. How Will Our Industry Evolve? (Updated 2023)
Have SEO Trends Changed Between 2021 and 2023? It’s interesting that when we wrote this post in 2021, the first thing that we mentioned is that Google won’t step away from EAT. While it is true that Google still value Expertise, Authority and Trust, they have since added a new element. In 2022, EAT gained […]
Google My Business, Driving Footfall To Your Door
GMB, a premium directory listing that is an absolute MUST for your local SEO strategy Businesses from all sectors across the UK are looking forward to a return to more normal trading hours. Packed beer gardens, city breaks, live music and restaurants is a part of last summer we all regrettably missed out on. If all goes as planned, lockdown restrictions will be completely lifted by the end […]
