Semantic

Online search has evolved massively because of voice search. The voice search results often vary from normal text searches, causing changes in the way people optimise websites for search as well. In this day and age, consumers have the power to find what they want online when they want it. People’s needs are gratified instantly […]

Travel And Tourism Website Content Marketing Tips In today’s totally digital age, content marketing is an essential tool to have in your overall online marketing strategy and is still king; this is especially true for travel, destination and tourism providers and brands. Keeping your hotel website up to date with the latest travel news, travel […]

Why Your Website Should Have A Blog For online businesses of any size, a great website is never static. It’s your first opportunity to create a dialogue with new visitors who might just become your most lucrative clients and customers. Some businesses dispute blog development and management, as they think the time spent on a […]

10 SEO Techniques You Should Avoid When you’re working on your website’s SEO, you must be very careful. Do you know why? Google has changed the playing field significantly and what was acceptable before is now may lead to get you penalized. You need to ensure that you aren’t inadvertently doing anything wrong. Unless you […]

How To Grow A Newsletter Database For Hotels And Accommodation Providers Why are newsletters and growing subscribers still important? Especially now with GDPR in force, it is important growing your email newsletter database (with clear consent obviously) and sending regular enticing newsletters. Whether your online or offline, there are many ways to collect qualified (and […]

The Importance Of Social Media For Food Brands We can safely assume that the best food and drink social media online marketing campaigns make their audiences hungry for more – but that shouldn’t just be in the rumbly tummy way. The ambitious food brands increasingly need to tap into a hunger for great content, particularly […]