marketing

After saying goodbye to 2018, we are starting the new year with fresh priorities and goals. January and February is a great time for hoteliers to reflect on last year’s strategies and analyse the results in order to create a blueprint for a successful new year. Determining your hotel’s or accommodation providers most successful digital […]

You would probably agree that social media has been a major online tool in the 21st century. It has changed the way we communicate and consume. It has changed the way we approach business and branding. It has even changed the way we see the world. The travel and tourism industry have been dramatically impacted […]

Every online business owner knows the feeling of having to scramble to create content for social media and engagement. Feeling like you have to come up with content last minute is not only frustrating, but it also doesn’t create a memorable social media feed for your followers. That is why you need a content calendar […]

There are a lot of people online who claim that SEO (search engine optimisation) stop words may hurt your overall SEO strategy, while others say they are unavoidable and needed in your content. Read on and we will try and educate you with everything you need to know about these important bits of content. What […]

SEO or Search Engine Optimisation is one of the most fast-paced industries out there; constantly kept on our toes, it is one of the reasons we love it so much. But thinking about what the future holds for the industry can be both exciting and a little daunting. Will artificial intelligence (AI) ultimately make search […]

In the vast majority of cases, the home page (index) is the most important page on any website. A new visitor will decide from looking at it whether they will continue onto the site or leave in a matter of seconds. An outdated or inaccurate homepage will most likely bring fewer views and potential less […]