How To Grow A Small Business
Being the owner of a small business is no walk in the park. There’s a lot of things to think about, often meaning that growth becomes an afterthought. However, a lack of growth could lead to a business being overshadowed by competitors, resulting in a higher risk of folding. To ensure you don’t get left […]
Why Is Mobile Responsive Web Design So Important?
The way that we access the internet has changed a lot over the years. Since smart phones have dominated the market, more and more people are making internet searches from their mobiles. In fact, nearly 60% of all online searches come from smartphone users. This means that mobile responsive web design is now essential. Because […]
How Long Does SEO Take To Work? | This Is Why Your SEO ‘Isn’t Working’
Are you wondering why your SEO efforts aren’t showing results? Perhaps you’re not looking at the data in the right way. We get asked the question ‘how long does SEO take to work?’ a lot, and it’s a difficult one to answer. SEO – or search engine optimisation – strategies will look a bit different […]
How Can A Website For A Small Business Compete Fairly With Larger Competitors?
When you enter a query into a search engine, sometimes you know which results to expect. For example, if you’re looking for a furniture store, you wouldn’t be surprised to see IKEA at the top of the search results. So, what does this mean for smaller businesses? Competition is fierce for some keywords. While it […]
How To Write Informative Content | The Dos And Don’ts Of Blogging
Google’s new algorithms are all about helpful content. It may sound simple, but what does that really mean? If you’ve started a blog and haven’t noticed an increase in traffic in a while, perhaps you need to reconsider what you’re writing about. If you’re not producing original, informative and people-first content, you could be being […]
Keyword Research, Finding Your Customers Voice
The Very Foundation Of SEO, Web Copywriting & Hierarchical Content Structure Is Keyword Research Keywords, longtail keywords and semantic expressions are fundamental to the success of SEO campaigns and paid advertising. Keywords are terms with significance and relevance to your business, services or products. In total, there are nine different types of keywords. Our SEO technicians at Search4Local (Exeter’s leading […]
