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Google places huge importance on presenting quality content and reliable web pages online. This search engine rewards such efforts with higher rankings in the search results (SERPs). According to Google’s Search Quality Evaluator Guidelines, many factors are considered and analysed. The acronym for three top qualities is “E-A-T.” What Is E-A-T? “E-A-T” stands for “Expertise, […]

Using Video And Rich Media To Promote Your Hotel Digital marketing your guesthouse, hotel or bed and breakfast and encouraging people to book with you can be one of the hardest things you have to do as a tourism business owner. There will no doubt be lots of other accommodation providers in your town, village […]

How To Get Your Hotel Website A Google Penalty Getting A Google penalty is always down to more than one single factor. It is unlikely that having one of these problems will land you the penalty. But, if you have 2, 3, or more of the following issues, then you’re stepping into the danger zone […]

The rapid advancement in social media technology has opened broad avenues of digital marketing, for businesses both small and large. By learning the art of social media marketing, you can showcase your online business to the world as a fast-growing and professional business. All social media platforms are not the same when it comes to […]

The Rise Of Voice Search Accessing computers, mobile devices and search engines through your voice is a technology that hasn’t come about as of recently, however it’s a feature that has seen such a surge in popularity in the few years that business owners, bloggers and webmasters are scrambling to make sure they’re ready for […]

Verified Google My Business listings offer credibility, visibility, and contribute to building your brand over time, they allow you to appear in local search results with a defined location on Google Maps, meaning users can get company information, get in touch and even get directions to your location without even leaving the search engine. In […]