design

The travel and tourism industry has been steadily evolving online, becoming more integrated into the digital space and the social media landscape. When people travel, they are tapping into all kinds of digital and social media. They use their smartphones and tablets to research and book the hotel rooms, post about their holidays on Facebook, […]

If you are a content writer, you read things differently. If you are a graphic designer, you see things differently and if you are a social media professional for food and drink brands, every post is critiqued in a different way. What is the post format, the caption, the call to action? Have they done […]

Despite the old expression: “If you build it, they will come” does not apply to a business website. So, if you are wondering how to promote your brand-new website, this article was written for you. If you want to drive lucrative attention for any of your businesses most crucial assets, then you are going to […]

It has been almost a year and a half since Google originally announced the plans to change the way it ranks mobile and desktop pages and how it displays them. Last year, Google announced ‘Mobile First Indexing’, which is a term you might have heard being bandied around and used quite a lot in the […]

Everyone has heard ‘simple is more’. Personally, I try to live by this statement when designing websites. How can you send a simple but pure message on your website? According to David Zheng, there is a 15 second rule. This means you have 15 seconds to impress your audience and to stop them from bouncing […]

In digital marketing, looking towards the future is part of what makes campaigns so successful – we call it trends! Staying ahead of your online competitors can be made easier with predictive analysis. And with the latest online technology advancements making an impact in how consumers use the web to search for what they want, […]