content marketing

You work day and night to create an online image and persona for your online business through authoritative, engaging and insightful content. Unfortunately, this is rarely enough it seems. Customers are more likely to believe others who say a business offers a great service than the company itself. This is why online reviews are critical […]

After saying goodbye to 2018, we are starting the new year with fresh priorities and goals. January and February is a great time for hoteliers to reflect on last year’s strategies and analyse the results in order to create a blueprint for a successful new year. Determining your hotel’s or accommodation providers most successful digital […]

The travel and tourism industry has been steadily evolving online, becoming more integrated into the digital space and the social media landscape. When people travel, they are tapping into all kinds of digital and social media. They use their smartphones and tablets to research and book the hotel rooms, post about their holidays on Facebook, […]

If you are a content writer, you read things differently. If you are a graphic designer, you see things differently and if you are a social media professional for food and drink brands, every post is critiqued in a different way. What is the post format, the caption, the call to action? Have they done […]

Understanding how your website is performing in the search engines is a key factor to understanding the overall strengths and weaknesses of your digital business. Content marketing should be seemingly effortless and graceful to the eye, but behind the scenes there is a lot of work going on to keep things moving. When it comes […]

SEO and content marketing should be an essential part of the copywriting process, but due to the challenging nature and lack of understanding, we often see it neglected and overlooked. This is problematic to say the least. You could produce some of the most educational, thought-provoking content on the world wide web but if isn’t […]