business

What Is Online Reputation Management? Social media has become a vital part of every stage in the hotel and tourism booking journey. However, many hotel websites are still not taking advantage of it for maximum benefits and profitability. For example, some may be unaware that you can use social media to boost your online reputation […]

Regular blogging adds regular new content to your website. This should support your SEO strategy, resonating Google’s stated intent to bring its customers the freshest and most up to date information possible. That’s the theory! So this article has been written to help you get started with an effective and engaging blog and explains how […]

Social media has quickly become one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity and engagement, as it makes it easy to spread the word about your […]

What Is Social Commerce? As social media channels make it easier to integrate your shopping and products on their platforms, how best can these online brands buy into social commerce, what challenges should they be aware of and why, in reality does it matter? Does Social Commerce Work? Social media is quickly reinventing itself. While […]

Content Marketing For Tourism And Accommodation Websites The most successful hotel, guesthouse and tourism websites emphasise the use of personalised content and increasingly use videos, drone imagery and rich media to make the destination experience more real and inviting to the traveller. From seeking the inspiration to book the holiday, right through to offering seasonal […]

The popularity of the image platform Instagram is phenomenal. The only trouble with a platform that boasted over 800 million active users in March 2018 is making sure your posts are found by people who are interested in what you have to say (or sell more to the point) needles and haystacks come to mind! […]