Do you want to get a head start on the competition in 2019? Are you tired of finding out about the new social media trends after everyone else? Well hopefully, in this article, we will run through the 6 social trends that you need to focus on in 2019 to stay ahead of the curve, your competition and get your social media campaigns performing better than ever before or in some cases – started.
The Generation Born To Social Media
We all have heard about generation X and generation Y but what about generation Z? This new generation is starting to come of age with money to spend. They are looking for unique experiences, intimate and personalised customer service and the best and high-end goods in a range of styles – this generation z has social media and social commerce ingrained into their daily lives and online activities – this is the only life they know! Social media marketing is a natural fit for reaching generation z and could lead to some big increases in sales and revenue for your web business.
Why You Should Use Video, Drone Photography And Rich Media
In case you missed it, video is a big thing on social media. Platforms such as snapchat and Instagram allow you to create stories to help promote your online brand while YouTube continues to dominate the world of online video. Video and rich media is a great way to offer a customised experience for users in an easy to digest format that can convey the tone of your brand and identity.
What Is Influencer Marketing?
Both Instagram and YouTube both offer fantastic digital opportunities for businesses in the form of influencer marketing. Influencers can be celebrities as well as successful bloggers and other people with ten’s and hundreds of thousands of followers and subscribers. And it can be tempting to choose influencers based on their follower numbers alone, for the best results it’s always worth picking social influencers who are closely aligned to your brand, business type and audience. These are the bloggers and writers who know your customer well.
What Is User Generated Content?
Is your online business utilising the power of user-generated content? Encouraging customers to share photos, videos and use hashtags on social media can help with your brand exposure and get your business in front of new customers. Users are also much more likely to relate and trust content that is organically generated from other users in the real world.
How To Use Chat Bots And Chat Apps For Social Media
Reach out to customers when they are in the moment (on your website) by using chatbots to initiate conversations on apps such as Facebook Messenger, WhatsApp and Kik. Chatbots can also be set up to answer questions and automate a lot of the customer response process before the customer is connected to a member of your customer services team. Don’t lose out by not responding to customers and make sure you have a process in place to deal with messages quickly.
What Is FOMO?
FOMO (fear of missing out) can be a powerful tool when used properly. Snapchat does this really well by letting brands and businesses create content that disappears after 24 hours. From lighting sales and product exclusives, FOMO can drive users to take action and engage with your brand. Live streaming is another way that marketers can reach their audience and deliver a personalised experience that lets’ customers interact directly through comments and reactions.
There are many great opportunities for online businesses to reach the right audiences on social media in 2019 and knowing about these trends will help you get more from your marketing. To find out more about Social Media Marketing talk to us.