Every online business owner knows the feeling of having to scramble to create content for social media and engagement. Feeling like you have to come up with content last minute is not only frustrating, but it also doesn’t create a memorable social media feed for your followers. That is why you need a content calendar for 2019.
Creating a content calendar for your social media is one of the most important things you can do if you really want your social channels to be effective and productive. And with the new year just passed now is the perfect time to start creating a content calendar for your business.
Now you might be thinking, what is a content calendar? It is exactly as it sounds! A content calendar is a calendar that outlines or describes all the online content you want to share for your business and prospective customers. Content calendars can be as detailed or as simple as you want them to be, as long as they lay out the framework for what content you will share and when you will share it.
Social Media Engagement
You don’t absolutely need a content calendar. They do not guarantee instant success. But they can end up saving you a lot of time and they can set you up so that your social media and engagement grows at a faster rate.
A content calendar will keep you organized and up to date on social media. They help alleviate the stress of trying to figure out what to post every single day. They also give you more time to engage and respond to comments. Once you’ve taken the stress out of thinking of something to say every day, you can better use that time to reach more followers and increase your engagement.
Content calendars also make it easier for you to measure your social media efforts. Since everything is planned out and consistent, you will be able to better measure which content topics work best, which days are the best days to post and which content pieces perform the best.
As mentioned before, content calendars can be as detailed or as simple as you need but they all have a few things in common. If you are ready to start creating a content calendar, these steps will give you a strong basis for your social media content calendar.
Identify Your Social Media Goals
Your goals should be at the core of any digital marketing efforts, but it is very important in terms of content and engagement. Many online businesses miss this step, they go right to posting without having any idea why they are posting specific content. Then they can’t figure out why social media does not work for their digital business!
Your Social Media Goals Should Include:
- Website traffic
- Email subscribers
- Number of followers
- Event attendees
- Website purchases
Your goals will depend on your online business and your overall digital marketing strategy, but we recommend creating SMART goals: specific, measurable, actionable, relevant and timely.
The Best Content For Social Media Engagement
Imagine talking to a person at a party who only talks about themselves. You would try to get out of that conversation very quickly. It is the same idea on social media. You can’t just talk about yourself or push sales. In fact, posting too many promotional posts is the number one reason people stop following brands on social media. You need a content mix in your social media and articles. You need to blend together a few different topics and sources to create a balanced, engaging social media feed.
Some Good Category Ideas:
- Blog and article posts
- Motivational quotes
- Behind the scenes posts
- Industry and business news
- Curated content from other relevant publications
- User-generated content
- Seasonal/holiday posts
- Video Tutorials
Much like your social media goals, your categories depend on your online business and more importantly, your audience. Your audience will guide you to the right content because you are posting for your audience!
What content is important to your audience? What do they like to see? What are they interested in? If you don’t know this, then survey your audience on their interests. You can also do a content audit of your past content to see what types of content they have engaged with in the past.
3. Determine Your Timing
We have said it before and will say it again, timing matters on social media! Even with changing algorithms, you still want to time your content correctly. This applies to what days and times you post but also, to how often you post and how often you post for each category.
If you have already chosen your categories, you want to find the right frequency. For example, you may share two blog posts a week, three motivational quotes, one promotional post and three pieces of curated content. Your frequency will depend on what feels good to you and what your audience likes.
Once you know the frequency of your posts, you can add them into your calendar based on when your audience is active online. For example, you may want to post blogs on Mondays and Thursdays when your audience is looking for something to read at lunchtime and your promotional quotes on Saturday mornings when they are more likely to be mindlessly scrolling. It is a little bit of an experiment but once you match up the right content with the right time slot those likes will just start rolling in!
Just make sure that you are not posting your blogs back to back or all your promotional posts in a row. That’s a quick way to get your audience to hit the “Unfollow” button!
The Best Content To Share For Engagement
This the part where you figure out what you want to share. Now you may not want to write every single update right now, but you should have some idea of each post and the resources you need to create each post.
We recommend you create a folder on your desktop or Dropbox or Google Drive and adding in all your resources, such as popular publications or RSS feeds where you can curate content, info on your upcoming promotions, quotes you love, branded images or videos, for example.
During this stage, we like to identify our evergreen content such as blog posts, lead magnets, ongoing promotions or press mentions that we will recycle in our social media calendar so that we don’t have to worry about finding them again!
Whatever these resources look like for you, they are all the collateral that help you write and create each social media post for better engagement. If you have them all together and you know exactly what you’re supposed to post, then you can quickly create social media content.
Social Media Agency In Devon
If you have all of these pieces in place, your content calendar is just about done. Now all you need to do is take everything together and mix it all up. If this still sounds like a lot of work why not talk to us about social media.