Affordable & Effective SEO Services for Local Businesses
SEO, or search engine optimisation, is a fundamental part of digital marketing and focuses on user friendly content amongst other ranking factors such as mobile first, link building and speed. A thoroughly researched & planned SEO strategy combines technical on-page & off-page optimisation to improve search engine results pages (SERPs) in popular search engines.
A professional SEO agency like Search4Local work to increase organic traffic and improve intent or quality of traffic. This leads to a higher conversion rate online, increasing brand awareness and expanding your digital footprint.
SEO Digital Marketing Agency
To get your website ranking online, we need to understand your business and goals. A clear understanding of what you want to achieve with SEO and digital marketing ensures we target highest traffic keywords and longtail keywords.
As SEO experts, we have an in-depth understanding of Google algorithms and how search engines work. Sites that perform best online are secure, trusted and offer their users the most relevant information. They are easy to navigate, load quickly and are fully mobile responsive.
Our SEO technicians improve the load speed and responsiveness of your website, improve your domain authority with link building, create unique and relevant content for your pages, implement a content strategy, frequently audit your website, examine Google Analytics and Google Search Console, offer tips for reputation management and above all work exceptionally hard to expand your digital footprint.
A full SEO audit is our first port of call. We use the latest software to examine potential issues on your website, and fix them as quickly as possible. Frequently with new customers and projects we are yet to work on we see issues with indexing and canonicalised URLs. Once all work from the initial audit is completed, we’ll request search console reindex to quickly improve ranking.
After the initial audit work has been completed, we will create your unique content plan & SEO strategy. Designed to target the most popular and largest search engines like Google, Bing, Yahoo and YouTube.
Think Local SEO
A strong local SEO presence is imperative for digital marketing. The best place to start is a well optimised Google My Business listing complete with glowing customer reviews, direction functionality and click to dial or email. This product allows business owners to upload pictures and post content in a similar fashion to social media. Many GMB views will result in a user calling or emailing you directly, rather than visiting your website.
On-page local SEO centres around location specific keywords, focusing on creating local content and optimising slugs, alt text and meta data. If you want to start ranking organically outside of your immediate location local SEO is still very important. We are local SEO experts and work to successfully rank all of our clients in their primary location before targeting new areas.
Mobile Friendly & User Experience
Smartphones and mobile devices are used in the majority of all internet use, and saturate the local search market. Our SEO work includes mobile friendly and usability testing to improve user experience. Mobile friendly and fully responsive factors include:
- Content is easy to read and clear on all screen sizes without zooming in
- Images are proportionate to the size of the screen and not blurry
- There is sufficient room between elements and the overall display is not crowded
- Menu is presented in a drop down fashion
- Pop ups do not block or prevent users from using the site and are easily manageable
Link Building & Off Page SEO
Strategic link building improves domain authority, a contributing factor to website authority and trust. Google has confirmed that webmasters and SEO technicians can improve their rank by increasing the number of high-quality sites that link to their pages.
Off-page SEO work includes but is not limited to link building. Depending on what you want to achieve, the areas you wish to target and your businesses competition effects the type of off page and link building work we do.
Content is King
Unique website content is a massive SEO ranking factor for algorithms. Grammatically correct and well written content engages your reader, improves SERPs and highlights the website as a trusted source of knowledge. Not just the words used and information detailed, but the physical layout and structure of the copy.
Our skilled SEO copywriters and website content writers pair keywords with semantics and user intent. We have a proof of concept with our keyword research and copywriting skills. Producing websites and blogs that rank quickly on page one for a multitude of popular search requests.
A website audit allows us to quickly identify issues, both on and off page. This can be site response speed, quality and uniqueness of copy, mobile friendliness and overall health. Audit software allows us to see image sizes, headers, wordcount and overall SEO score in line with the latest algorithm updates.
Before working on any site we complete a number of site audits to examine and cross examine. When we have our full report we’ll work through fixing all on-site issues. From here, our SEO technicians go over everything in minute detail to improve site performance, relevance and responsiveness. This identifies weak points that we can improve throughout the digital marketing campaign.
Website Speed, SSL Certificates & SEO- The Three Second Rule!
Website load speed and security are both contributing ranking factors for SEO. Alarmingly, research completed by Google shows that 53% of users will leave a site if it fails to load in three seconds.
A fast and secure server is therefore important. Both users and algorithms trust websites with an SSL certificate. This shows that the website encrypts data and offers better protection for users.
The Search4Local Website Audit
Comprehensive on-page site audits dig deep into the websites and give us a list of changes, updates and recommendations. These include:
- Indexability Status
- Title One
- Title One Length
- Meta Description
- Meta Description Length
- Page Titles
- Page Speed
- Robot Text Files
- Inbound Links
- Outbound Links
- Structured Data
- 301 Redirects
- Spelling & Grammar
Google ranking factors and algorithms work by crawling your website page by page and indexing your website in relation to how closely your website matches current ranking factors and algorithms. Google search rankings and algorithms update hundreds of time per year. Some updates are large but most are smaller adjustments.
E.A.T stands for expertise, authority and trust, and is the core of all our SEO work. E.A.T is a blueprint for ranking factor, it’s what algorithms and users want to see on page of Google. Expertise, a website that gives the most relevant and factual information. Authority, the reputation your website has. Contributing factors to this are reviews, how secure your hosting is and the quality of your link building. Trust looks at safety and legitimacy of the information you give to users.
Google Analytics shows you data on users and how they behave on a website. Google Search Console monitors and troubleshoots your website in real time, notifying you of fixes and bugs needed to improve the site.
SEO Strategies & Digital Marketing Packages
We offer a range of SEO packages to suit all budgets. Search4Local are a leading digital marketing agency located in Exeter. For further details on our SEO services or to arrange a consultation, please call 01392 409159 or email firstname.lastname@example.org.