The term SEO stands for “search engine optimization.” It is a digital marketing technique used by SEO agencies and business owners to help overall website and individual webpages rank high in the search engines. The higher these sites rank in popular search engines like Google and Bing, the more people who will likely click and find their company. Obviously, this increases the total number of leads, which in turn increases the total number of sales.
SEO Agency Exeter
The most common thing people think about when it comes to SEO is keywords. Keywords are words or phrases that are inserted into the written content to help pages rank on appropriate searches. If, for example, you have written a page with the keyword “SEO Agency Exeter,” and a person types this phrase into the search bar at the top of Google, you will rank in the search results – we call this SERPs.
It is a common misconception that this is the only thing important in SEO and the only thing to do, but that could not be farther from the actual truth. There are many things which go into getting a webpage to rank high in the search engines. Many marketers have found that, while still relevant, keywords are no longer even the most important thing in SEO – Google in fact ignores the meta keywords! Read our SEO blogs.
What Is Good On-Site SEO?
We think the most important SEO factors are:
- Content and relevance to user intent,
- User engagement and designing for both people and the search engines,
- Technical structure of your web design,
- Interlinking, crawlability, UX and link building,
- Mobile responsiveness and mobile first indexing.
What Is User Experience
Back in the old days of the internet, keywords really were one of the only things attributed to search results. Over time, Google’s algorithm has shifted to one that values user experience over words on a page. That does not mean those words do not contribute to the user experience, but we are not just talking about keywords anymore in SEO terms.
Nobody knows the exact algorithm used by Google. It is a closely guarded secret that SEO specialists are constantly trying to solve. Google feeds marketers’ small bits of information on what is relevant, and we have a solid idea of the most important aspects of how a webpage gets ranked – but nobody (not even Google, actually) knows everything anymore.
What we do know is that Google ranks a lot of page aspects that can only be described as user experience, or commonly referred to as U/X. This includes important items like page bounce rate, page loading speed, layout, ease of page navigation, and mobile optimization.
Content is Still Very Much King
The most important thing to take away from this information is that content is still very much king. You still need high-quality content to rank high, and to keep potential customers on your website long enough to think about purchasing from you or calling.
What Is Good Content Marketing
Content does not only revolve around blogs, articles, and on-page copy that is crammed with a certain percentage of keywords, however. It means you want to create high-quality written materials that are easy to skim through, interesting, and relevant. Easy to skim through means using H2 headers, short paragraphs, semantic terms, long tail phrases, online reviews, bullets, and numbered lists. Read our blogs on Online Reviews For SEO.
Content also refers to other format types. Video and rich media is here to stay, and it can really keep people on your webpage – and this is the point. High-quality images are equally vital. Not only will they draw in people’s attention, but they can make written content both more readable and add significant value to blog posts or articles if used properly.