How Online Reviews Benefit SEO

Online Reviews For SEO

Thankfully long gone are the days when stuffing loads of keywords and over optimising your alt-tags was all you needed to rank for your popular keywords. Google is an ever-evolving machine and customer and online reviews have rapidly become an important part of SEO for your business website. If you’re not yet collecting reviews, now’s the time to start.

You don’t need to be told how important SEO is to succeeding in the search engines. With Google’s featured snippets, direct answers, FAQs and suggested videos to incorporate, it’s more important now to do everything in your power to keep up.

How Customer Engagement Increases Keywords To Your Site

In reality nobody ever thinks of their site visitors and customers as content writers, but after reading this article, you just might otherwise. Instead of seeing reviews as feedback alone and a bit of a chore, maybe you should actually see them as new and unique content – Google does. Every single time a customer leaves you a review, Google is provided with fresh and usable content to crawl and take notice of. Regardless of whether it is good or bad, it is likely to contain new keywords relevant to your business, products, services or even your location.

This in turn, helps Google gain a much clearer and more accurate picture of what your online business does, enabling it to better position you in the SERPS for the terms that really matter to you.

In return for this you get higher rankings for your targeted keywords (thanks to the keywords density in reviews) and an increased CTR (click through rate) due to better user intent.

How To Improve CTR And Beat Your Competitors

While the majority are spending all their SEO energy on website navigation, coding and search terms, if you start to tap into reviews, there’s a huge opportunity for you to get ahead of your competitors.

Collecting “real” reviews, whether positive or negative, and installing the rich snippets (SCHEMA) on your website will transform your listings and results in the SERPs. They will appear as “Rich Results” listings, which means any reviews you have collected will show up as golden stars underneath your listing on searches.

These icons will grab the attention of searchers and draw them to your listing – calls-to-action tend to do this! But they will do more than make you stand out in the results – whilst it is always easy to argue claims made by the brands, it is very difficult to dispute reviews left by real people. Reviews do equal more brand trust which then often leads to a higher CTR than your competitors, regardless of your ranking in the SERPs.

How Do Reviews Help With SEO

But what does this actually mean for SEO? A higher CTR is one of Google’s ranking factors. The more people that visit your website, the more you are likely to be ‘popular’. As Google likes to provide users with the best experience possible, it is more than likely you will see jump in your rankings off the back of this increased visibility and traffic.

Why Does Google Love Reviews

The last 5 years one element of SEO has remained constant: this is the importance of high-quality backlinks. Whilst it is not linking specifically we are talking about here, the basic principle is the same when understanding the importance of a good online review.

Read our article on Are Social Reviews The New Backlinks

Google’s has developed a way of understanding the reviews in the same way as the users do with searches. Positive reviews signify to Google – just as a link would – that your site, product or business is of high quality and therefore, highly promotable. It is therefore of no surprise that Google shows online businesses with high volumes of quality reviews first.

Focus on providing great service to your customers and collecting high quality reviews off the back of that, and you should see yourself appearing at the top of results in Google in a short time.

Does Responding To Reviews Increase Site Interaction

Google is often quite secretive when it comes to the ins and outs of its ranking factors, recently though it has quite publicly encouraged the collection of and responding to online reviews. In fact, Google’s “My Business Support Pages” states, “interact with customers by responding to reviews that they leave about your business.” Responding to reviews shows that you value your customers and the feedback that they leave about your business.

How Does Responding To Reviews Benefit SEO:

  • Even more keywords for Google to crawl relevant to your business.
  • You are seen to be regularly interacting with your customers which could signal a fresh, frequently updated website.
  • Responding to reviews can encourage customers to change a previous bad review, or even delete it, which will help your overall review positioning.

How Do Customer Reviews Counter High Bounce Rates

SEO specialists will tell you; a high bounce rate is a huge killer of SEO rankings. What if we were to tell you that 105% of visitors are more likely to make a purchase on your site if they find reviews? Reviews increase both consumer knowledge, authority and brand trust and therefore people are likely to spend more time browsing your site and be convinced enough to convert and purchase. So, the end result is – a lower bounce rate and higher Google rankings.

What Are The Benefits From Reviews For Local SEO

Whilst it is very true that reviews have a positive impact on every business’s SEO, for local ranking, they become even more critical. This is to do with the layout of local business reviews. They contain much less information than a standard listing with a meta description, reviews become a key indication of quality for searchers, as well as helping you to distinguish yourselves from your competitors.

Approx. 48% of users visit a company’s website after reading positive reviews, you are more than likely to see an uplift in traffic, which is another Google ranking signal.

Why You Should Have Reviews In Your SEO Strategy

SEO is always in flux, and one thing you cannot be is stationary with your online marketing strategy – reviews are essential if you want to stay ahead of your competitors. Whether you offer services, products or both, online reviews greatly influence the way people interact with your listings and website, both directly and indirectly impacting your SEO efforts.

Reviews And SEO Agency Exeter

Having read this do you need to know more about the benefits of reviews for your SEO? Either click through to our contact page and drop us an email or call us now on 01392 409159 to get your website visible and outperforming your competitors. We look forward to helping you understand how online reviews benefit SEO.


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Shaun Richings