Display Advertising Exeter
Rolling back the clock for many (some still do but not as many), you may have picked up a newspaper or magazine and without realising it you have read an advert about a new power tool, a new technology or about a half price sofa sale. Classified impressions are not dissimilar, only they are the internet’s equivalent.
Unlike traditional text-based advertisements, online display advertising uses the power of image to capture attention to drive sales and build a brand.
Although display advertising has long been used in printed media, for example within magazines, new media display advertising tends to use video, animation and audio elements to drive the desired messages home much more effectively than ever before.