How we search for information on the world wide web has changed dramatically and by 2020, over half of searches will be carried out by voice. Why is this search trend becoming such a dominant one for SEO? Simply put, voice search is easy and fast to use and given that it is already present in the devices that we use each day – our smartphones, it makes sense that it is going to be the go-to function.
However, 60% of people who use voice search only began to do so during the past year. As this usage has increased, it has become the norm very much now. If you think about it; in a minute, we can type 40 words and yet speak 150! When you look at the facts in that way, why would it not be taking over generally from traditional typed keyboard searches?
How Too Get Your Website Optimised For Voice Search
As an online business, you need to make sure that “all” of your website content is optimised for voice search or semantic. Most of the time, voice search is used to ask a question so clever web content copywriters will make the most of this, looking at the word choices within the query. A question such as “Where is the nearest Web Designer in Exeter?” shows that the person asking is going to act once they receive the information.
Using these types of conversational search queries is important and is quite different from standard SEO as the focus is not on keywords with high search levels. When looking at creating content to match questions, the focus needs to be on just this. If you stick with normal keyword bulking, voice searches will not be optimised and your website will not do its job properly.
How To Enable Voice Search
How do you keep your website fully optimised to cope with the rising phenomena of voice search? By using the points below, you can be sure that your content will tick the boxes that it needs to in order to enable effective voice search facilities.
Work on using short answers – concentrate on the answers that are no more than 15-30 words long. If you over complicate them, you will just be building in a host of confusion and may be keyword stuffing.
Use simple language – machines are evolving but are not perfect when it comes to reacting to the English language. If you use complex language, machines will find it much harder to read and therefore fail in the search. They may end up giving incorrect answers or confusing ones. Your content should not be too sophisticated.
Make your content long enough – search engines favour longer content plus high quality to display in their search results. This has been far more crucial since Google updated their algorithms. The best content is over 1000 words and below 2500 (we believe). Although this might sound like a lot, it is simply best practice to produce longer content, both for voice search and for standard SEO. If you think about it, spoken voice searches or semantic search is always going to be longer than typed text queries.
Aim for lots of social engagement – another essential thing to remember is that search engines love content that has been highly shared via social media. It acts as a key metric to display accurate and relevant content. If you put plenty of energy into boosting your social media presence, such as sharing posts on Twitter or Facebook, and build in call-to-actions (CTA), you can get your posts shared by others too. This is a very good thing!
Make sure you have high domain authority – search engines love websites with a high domain authority and this is particularly relevant when it comes to semantic search. Google automatically filters results to provide those that it deems to be accurate and reliable. There are a variety of tools that you can use to check out website authoritative metrics, with the most popular SEO metric being the Domain Authority from Moz.
Why Page Speed Is Vital For SEO
Fast page loading – your website visitors are not going to wait around for pages to load. They normally are in a hurry to get immediate answers, So the voice search results need to be immediate. SERP prioritises websites that load fast, both on mobile and desktop devices. If you feel that your website page speed may be lacking, talk to a good website developer now and get it sorted out as a priority.
Is Your Website Unsecure
Security very much matters – Google produces a transparency report and the last one showed that 89% of pages loaded via Chrome have HTTPS. This in turn leads to a much more secure browsing experience for the end user. It is therefore imperative that your website is seen as being secure if search engines are going to consider your content being safe enough to browse. Google encourage web developers to use HTTPS on websites by providing improved SERP positions and highlighting security warnings for pages that are HTTP and therefore unsecure.
Get featured in a snippet – a snippet is a block of text that shows up at the top of a Google search result. It provides a short summary of an answer to a search query. When your content shows up in a featured snippet, your answers are far more likely to come out tops with voice searches. But how do you get into a snippet? It’s not that tough; make your written content top quality with good answers. Also use Q&A pages with structured content. Google will love this as it can easily convert sections into snippets.
Google My Business SEO Agency Exeter
Google My Business – GMB is vitally important if you want to be listed highly for voice searches locally. By listing your business on GMB, Google can then localise specific queries. If you have a web design agency in the High Street and are listed in GMB, when a voice search comes up with, “Find a web designer near me” for someone living close to that address, your business will most likely come up first.
Completing your GMB page also helps to confirm that your website is a trusted one, so Google will be happy sending customers your way! One important tip though – do keep your content updated on the GMB page if you don’t want to end up confusing or annoying new customers with out of date information.
Wherever you look online nowadays, voice search technology is around. Virtual assistants such as Alexa, Siri and Cortana have now found their way into most people’s homes. With the technology rapidly advancing, people are going to continue to look for improved and easier ways of doing things. When you compare voice activated searches to the old-fashioned keyboard searches, there really is no competition.
SEO Agency Devon
Voice searches are here to stay and on the up so do not miss out on your SEO. Get your online content and website design optimised now in order to be absolutely voice search friendly.