This guide will talk you through the step by step processes you need to create your own bespoke and engaging business app. Whether you’re using your app to send offers and promotions to your customers or you wish to increase the number of customers visiting your restaurant, this guide will help you tailor your mobile app to your requirements.
Home cards are the banners you will see appear on the load up screen of your app. These home cards are used to provide customers with an interactive way of checking out your offers and any promotions or events you are currently running. Alternatively, you can also use these home cards to inform and engage customers in any information you wish for them to know. For example, your first home card could be ‘Delicious Carvery Every Sunday’ or ‘20% off MOT tests with our app’. These home cards can then be linked to any internal or external page you wish such as; contact page, online menu or the home page of your website. We advise that this link is kept relevant in order to engage with your customers. To create your own bespoke home cards, follow these simple steps.
Services are located under the ‘More’ section of your business app. Services provide your customers with a short and sweet description of the services that your business can offer. You can add as many or as little service cards as you wish, however, we advise that you cover all the services you wish for your customers to engage with. For example, a hair salon may wish to have service cards for ‘hair cuts’, ‘hair extensions’, ‘hair dye’ and any other service they offer. Having interactive service cards allows your customer to view the services you offer with the click of a button and link through a more detailed description on your website. Unlike home cards, services give you the chance to add small descriptions detailing the service that you offer. E.g. a customer advertising their MOT tests on a service card may have a description such as; ‘We offer professional MOT tests right here in our own specialist test centre’. To create your own bespoke service cards, follow these simple steps.
The location section of the app allows customers to view where your establishment is on the map. This allows customers to not only view how close they are to your business but also plan their journey to you. Our locations section provides customers with your address, opening times and also an option to follow directions from their exact location to your establishment. This feature is a quick and simple way of customers viewing where you are and what time you are open until with no hassle. When we set up your app, your primary location will already have been added for you as part of the development process as well as this location’s opening times. However, if your business grows and expands you may need to add new locations to your backend. To add a location to your app, follow these simple steps.
The offers section of the app allows you to create relevant and engaging offers and promotions to send out to your customers. These offers can be used to tell customers about an existing or upcoming offer that your business has. Offers can also be used to encourage existing customers to return to the store by means of discounts or deals. You can choose the image and text that you would like your offer to have and decide who you want this offer to appear for. Using an innovative method of push notifications and in-app notifications, your customers can easily engage with and redeem any offers they are sent. Choose your timeout and redeem period and control when and where you want people to view your offer. To create your own bespoke offer, follow these steps.
The feedback section of your business app is vitally important in gathering your customers experience and rating of your establishment. Through this section, customers get the chance to leave you a star rating and a description of their experience. This tool is incredibly helpful to help you identify the areas that your company is successful in and also the areas that could need some improvement. Every time you receive feedback, it will appear under the ‘Feedback’ section of your backend dashboard which you will find at the bottom of the menu. From this page you can then view, delete and reply to any feedback you have received. To view, delete or reply to your feedback, follow these simple steps.
Within your business app you have the ability to create 4 different types of campaigns. Your 4 options include; First Visit Campaign, Visits Campaign, Rolling Campaign and Periodic Campaign. A ‘First Visit’ campaign creates a campaign that is triggered the first time a user visits a store. This type of campaign is useful for targeting customers the first time they visit the store. A ‘Visits Campaign’ creates a campaign where the triggers are defined by how many times a user has visited the store. This type of campaign is useful for targeting customers based on how many times they visit your store. ‘Rolling Campaigns’ create a campaign where the triggers are defined by the number of times a user visits the store within the set period of time (rolling period). This type of campaign is useful for targeting customers based on the regularity they visit the store. A ‘Periodic Campaign’ is a very simple campaign that will send you an offer every x days from your start date to end date. To create these 4 campaigns, follow these simple steps.
A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them. They can do a lot of things; for example, they can show the latest sports scores, get a user to take an action, such as downloading a coupon, or let a user know about an event, such as a flash sale. Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. To create your own bespoke push notification, follow these simple steps.
Beacons are small computers, roughly the size of a standard Wi-Fi router. As part of indoor positioning systems, beacons use proximity technology to detect human presence nearby and trigger pre-set actions to deliver informational, contextual, and personalised experiences. When a user walks past an area where an indoor positioning system is set up, a beacon sends a code with a message to their mobile device. Here app solutions come forth: this coded message, which is shown in a form of a notification, can only be viewed with a mobile app (third party or brand mobile app). To create, manage or assign your beacon messages, follow these simple steps.
In the ‘Campaign Analytics’ section of the dashboard, you can view a range of data regarding your different offers and campaigns. You are given the option to choose a range of data options varying across different pages. In the campaign analytics section of the dashboard you have the option to view; ‘Overview’, ‘Campaign Data’, ‘Store Data’ and ‘Beacon Campaigns’. Each of these pages provide you with an extensive amount of helpful information covering all the data and analytics you need from your campaigns. To access your campaign analytics data, follow these simple steps.
The presence section of the dashboard focuses on the data and analytics the app collects regarding any live customer data. In this section you can view graphs and tables regarding ‘Offers Sent and Redeemed’, ‘Offers Sent by Age Group’, ‘Offers Sent by Gender’, ‘Repeat Users vs New Users’, ‘Average Duration’, ‘Conversion Rate’, ‘Time of Day’, ‘Current Devices’, ‘Average Dwell Time’, ‘Most Popular Device’, ‘All Devices’, ‘Dwell Time’, ‘Historical Data’, ‘Live Data Maps’ and so much more! This data allows you to view what the users that have downloaded your app are viewing it from, how long they are spending on the app and all other possible data you could ask for! Follow these simple steps to learn how to use your ‘Presence Analytics’ in the best way.
In this section of that app you can see 3 different Historical Maps that you can use. The first historical map details the devices and visits that you have had. The second map focuses on data purely regarding your beacon activity and the final map focuses on any Wi-Fi activity that your app has gained. Through the use of these 3 maps you can track and see which times and locations your establishment had the most activity. Follow these simple steps, to make full use of your historical map features.