Everyone has heard ‘simple is more’. Personally, I try to live by this statement when designing websites. How can you send a simple but pure message on your website? According to David Zheng, there is a 15 second rule. This means you have 15 seconds to impress your audience and to stop them from bouncing off your website. The question you have to ask yourself is what do you need to show your customers in the first 15 seconds to impress them and stop them from clicking on to your competition. The answer is fast loading, stunning and responsive websites. Making a website that engages your audience with all the information needed to summaries who and what you are at first glance. I have made a list on the top things that you should keep in mind when wanting to make a good impression in the first 15 seconds.
What Is A Hero Image?
A hero image is a large image on the top of your website. Usually covering the whole screen or font and centre. This image should be something that you really think about. The image should reflect the whole business. It doesn’t have to always have to be an image. If you are displaying a luxury product and want to show it off, why not make it a video? This usually works well when having videos for hotels, restaurants or anything else that you think is more visually appealing. Personally, when I see a video on the top of a website it engages me and makes me stop and stare at a webpage for longer. Although it increases load time it decreases bounce rates and I think that is a sacrifice worth making.
Sticking To A Style
When building websites, it is easy to go overboard and implement lots of animations, colours and stylish fonts. You must resist urge and only implement fancy design when it is needed. Asking yourself if what you are doing is relevant. It is important to keep a strong brand identity using similar fonts, colours and design throughout the website. Of course, this will all depend on your web design style, at least for me this rule of thumb has helped me.
Give The People What They Want!
Once I go onto a website the last thing I check in that first 15 seconds is the content. I will look at pictures, big bold titles and any call to action. The questions you ask yourself when entering a new website are usually:
- Who are they?
- How much are they?
- How far away are they?
- Are they trusted?
- How can I contact them?
- Where do I go to read more about this specific topic?
Everything on your homepage should be clear and straight to the point. Additionally, It should all be accessible with ease across all devices.
AMP Or Desktop?
AMP stands for Accessible Mobile Precision. If you own a website, it is worth implementing google analytics to see who and how people use it. Google analytics can tell how many visits you receive on your website and what device they visit it on. If you receive 50% or more of your traffic through mobile on your website, you should be more than just ‘mobile friendly’ they should be made for mobile first and be considered ‘desktop friendly’ instead.
Call To Action
If you want conversions, make sure your phone number or enquiry button stands out in big bold text, bright colours and has a big white border surrounding it. If your customers reach your website, make it easy for them. Give them what they came for with ease.
The homepage is the first thing your customers see. Make it easy, clear and engaging. If customers last longer than 15 seconds, then they have more than likely clicked into an inner page and are now reading more about your services.