Did you know that an astounding 46 percent of all Google searches executed are local – we mean your local area, your town! Is your website strategically optimised for this local search? If not, you have come to the right article! If your organisation operates in physical locations, shops, restaurants for example, it is imperative to your marketing and SEO strategy that you continuously optimize and update your website for local SEO.
How Do You Localise Your Website?
How To Claim Your Google My Business Page? A study from 2016 found that 56 percent of local retailers had not claimed their Google My Business listing, so doing this is your first step if you have not already done so. Once you have claimed your business listing, it is time to ensure that it is fully completed and optimised. The last step (and this will be ongoing) is to frequently check your business listing to make sure all information is accurate and up to date. Google allows anyone to suggest edits and make changes to your listing, so it is very important to ensure your business information is always 100 percent accurate.
What Is Schema For Web Sites
Schema markup helps Google match your business to local searchers. Although schema does not directly affect rankings, it does help Google organize your data and it helps your data show up in relevant search results. And the best part? You do not have to be a developer or know source code to implement schema markup! Place your schema markup wherever you describe your business on your website. If your organisation has multiple locations, you will want to add schema markup to each city page.
What Are Nap Citations?
NAP stands for name, address, and phone number, and it is critical that this information matches up everywhere it appears on your website, as well as on the web in general.
Are Business Directories Good For Local SEO?
There are literally thousands of online business directories for nearly every industry and niche you could think of. Adding your business to relevant directories helps not only from an SEO standpoint (in the form of back-links!) but will also help ensure that wherever your searchers are searching for local businesses, you will be on the list! The key is to make sure that every single listing matches exactly what is on your website and GMB (Google My Business).
Read our article on Business Directories For SEO
Are Reviews And Online Testimonials SEO Tools?
We all know reviews are incredibly important and powerful marketing tools for every single business out there, and they also help with local SEO! A 2018 study found that GMB (Google My Business) reviews were the second-most influential ranking factor for local businesses—meaning the more positive reviews you can get, the higher you will start to rank in search results. Once you have a few solid reviews, add them to your website using “aggregateRating” schema.
Read our article on Online Reviews For SEO
How To Identify Local Search Terms And Create Local Content?
At the end of the day, it all comes back to creating relevant, useful and engaging content. There are several ways to do keyword research, but make sure you are doing your research on a local level. Once you have identified local search terms, start implementing those keywords into your content (blogs, infographics, videos—you name it!).
Although there are other things you can do to supplement your local SEO strategy, if you implement all the above into your website design, you will be well on your way to ranking locally in your desired locations. And always remember SEO is a long-term game. Sometimes you will get quick wins, and other times, you will wonder why you are not seeing immediate results. Just stay persistent, and I promise, it will pay off in the end.