Generating enough online exposure and visibility can be tough for any online brand, no matter how big or small. And that goes especially for the hotel and tourism industry. Sadly, it doesn’t matter how beautiful the front of your hotel is or how amazing the restaurant looks if nobody sees them. You need to spread the word far and wide, and one of the most successful ways to do it is with influencer marketing.
This new approach to Social Media Marketing can generate up to 11 times the ROI of traditional online advertising – and it’s hard to argue with statistics. Read on to find out how your hotel and tourism brand can take advantage of this social media trend.
Your Customer Is Turning To Social Media
In this modern and enlightened age, people are going online to perform in-depth research before making decisions on purchases and destinations – and they’re turning to social media influencers for guidance.
Did you know that 66% of your audience trust consumer opinions posted online? Add this to the fact that only 1% of millennials (that’s people aged 18-34) have been influenced by a traditional advert, and it’s easy to see why influencer marketing is skyrocketing and will help your hotel.
95% of millennials follow brands through social media. That’s a massive demographic – fresh to the workforce with disposable income – all flocking to the same few online platforms. Whether it’s Snapchat, Twitter or Instagram, it’s incredibly important to ensure your tourism brand is represented in a positive light on the same platforms your target customers are using. And influencer marketing is a powerful way to achieve this goal.
Does Influencer Marketing Work In The Tourism Industry?
Absolutely, 100% yes. In fact, 42% of baby boomers admit that social media influences their booking decision. And, according to research into millennial travel trends, 87% look at Facebook for travel inspiration with 97% posting their experiences online whilst travelling.
Influencers hold significant weight, whether it’s through tweets, blogging or vlogging. They have the power to affect purchase decisions on a grand scale. From 1,000 to 100,000 followers, influencers have online clout that cannot be ignored. This is especially relevant in the travel and tourism industry, where consumers are more likely to use social media for inspiration, reviews and recommendations.
Why Does Influencer Marketing Help Tourism Brands?
With the right knowledge and the appropriate influencers, hotels, guesthouses and accommodation providers can build prosperous and significant relationships. As a hotel, you may be missing out on a whole range of guests. Influencers can navigate these people to your website directly, using hashtags, images and videos. The aim is to entice customers with content that makes them want to hop, skip and jump all the way to your reception.
The beauty of the influencer is that they can help you understand and adapt your strategies. Influencers capture data, create original content and therefore boost sales and bookings. With relatively little input on your part, you can enjoy a fantastic ROI and a wider global reach.
Social Media Advertising Exeter
Before throwing yourself into influencer marketing there are a couple of things to keep in mind.
You want to build lasting relationships – The more the influencer trusts and enjoys your hotel and destination, the more other guests will and want to visit. It’s about the long-term engagement, it shouldn’t be a quick fix.
Hopefully, you understand your tourism business better than anyone else. That’s why it’s important to connect with an influencer who can match your brand flawlessly, whilst still bringing their own original ideas, personality and content. This makes the marketing seem less “staged” and gives a sense of authentic and honest content.
If you think your hotel, destination, bed and breakfast or guest house needs help then contact us.