According to survey’s and tech news, the growth of online business worldwide is significantly faster and higher as compared to traditional businesses – we already know this! The success of online commerce – eCommerce to the layman, has been of such an impact that even established high street business houses have started online selling as a complementary effort. However, first things always come first, and in case of eCommerce, it is mandatory to create an eCommerce website at the outset.
There is a definitive way of going about the process of creating and operating an eCommerce website. Though a professional involvement is always a good idea for such larger sites, a fair knowledge could also help in initiating an online business and at least guide you to finding the right developer for the task.
How To Build An ECommerce Shop
Decide On The Products You Want To Sell – While browsing the world wide web you may have noticed the existence of multiple eCommerce websites selling varied items. We already know there are certain websites dedicated to selling a particular line of products or services such as clothing, travel and holidays, fashion and beauty items, etc. Also, there are many other eCommerce websites that sell multiple items like mobile phones, laptops, household appliances, books, CDs, home cinemas, handy cams, sports goods, and so on. The latter is a like a huge departmental store selling everything under the same roof.
Local Businesses Online
At the outset, it is therefore very important to decide on the product or service that you would like to sell through your online shop. While deciding on the item of trade it is essential to estimate the local demand and competitors. Buyers would always prefer to buy items from a local business irrespective of being online or offline. The local supplier would always ensure faster deliveries, easier payment terms, and earlier replacements in case of wrong or defective shipments.
How To Choose Your ECommerce Platform
As an eCommerce business owner, you can choose your business model as per your requirement. Either you can sell only through your online store, or sell your products on marketplaces like Amazon and eBay, etc. You can also sell your products on both the platforms at a time.
How To Choose A Domain Name
Once you have decided on your range of products, items and business model, the next step would be to choose a business name and create a domain for it. A business name should be relevant to your products and easy to remember for your target audience. A domain gives an identity and makes it easier for online buyers to recognise you.
How To Choose An ECommerce Platform
Nowadays, there are many good online shop platforms to choose – Shopify and WooCommerce for starters. Whilst these are designed for somebody with very little experience to use and construct your dream business, it is recommended that you talk to a developer or web designer as implementing the themes, merchant details and choosing the payment gateway can be tricky.
ECommerce Design Agency Devon
Your eCommerce website is your store, and it needs to be designed for the convenience of your buyers. As in a store, your website should contain details about your saleable products and services. Images, descriptions, prices, users’ comments, ratings should all be included in your web page for guiding prospective buyers. You must make it certain, that your web page showcases your products perfectly so that buyers are never misled. You must make your web pages and website attractive as that is your representation to buyers online.
What Is A Payment Gateway?
As an online shopping business, one must have multiple payment options available for the customers. The platform builders like Shopify come with tools that can set up these functionalities to your website automatically – with a little care. The customer should be able to make payments via credit card, debit card, Apple Pay etc.
What Is An SSL Certificate?
For all the websites that transfer data online, one must make sure that their connection is protected by a secured security layer (SSL). The SSL certificate keeps your website secure and builds the trust among your customers. Nowadays, even Google recommends and will rank accordingly or penalise you for not having an SSL certificate for every single website.
Select Your Shipping Partner
Once you start selling products through your eCommerce website, you need to ship those products to your customers with the help of courier services. ECommerce shipping services like Parcel Force or Parcel Hub are the best options to go for. They give you multiple courier agency options to ship your product with the lowest available shipping charges, so you may have maximum profit value in your share.
These are the basic steps in creating an eCommerce website for your product or service and start selling instantly and whilst it is a relatively short article covering the basics – building an ECommerce site properly and with consideration for SEO, customer journey, usability and many other things needs a digital agency with that skill set.Get in touch with Search4local today on 01392 409159 and talk to us about How To Build An ECommerce Website.