Despite the old expression: “If you build it, they will come” does not apply to a business website. So, if you are wondering how to promote your brand-new website, this article was written for you. If you want to drive lucrative attention for any of your businesses most crucial assets, then you are going to need a plan or a strategy. Unfortunately, the path to digital domination does not end when you have done designing the best website – it has only just started!
While a well-designed website is a meaningful way to represent your brand identity and enhance the customer experience, you will still need a promotional or marketing campaign to get the attention you deserve. After all, even the most incredible online entity will not do much for your company if no-one sees it or cannot be found in searches.
Learning how to promote your website digitally is an essential part of developing a successful company in today’s constantly connected and changing marketplace. However, many companies struggle when it comes to developing a digital strategy for ongoing brand awareness and recognition.
How To Promote Your New Website
Website promotion is an umbrella term used to describe the marketing strategies, actions and techniques used to drive traffic and attention to your website. There are currently 1.5 billion websites online today! If you want yours to connect with the right audience, then you need a plan. Whether you are running a home business, setting up an ECommerce store, or simply building your digital brand, website promotion is essential to your future success.
The big question though, how are you going to get the word out about your business website? Specific or niche website search engine optimisation ideas will work better for specific companies or brands. For example, if you are trying to reach a young audience of social teenagers, then influencer marketing and social media may make sense to drive traffic back to your website. Alternatively, if you are a B2B brand, PR and maybe guest blogs may be more effective.
Let us look at just some of the most popular website promotion ideas for businesses that want to grow online.
Search Engine Optimisation (SEO)
The easiest and most obvious way to make sure your business website stands out is to make sure it appears as high as possible on the search engine results pages (SERPs).
SEO is the process of increasing your visibility with search sites such as Google, by optimising every single page of content on your site with the keywords your audience is searching for. When it comes to figuring out how to promote your website, SEO is one of the most popular and fundamental solutions. To get to the top of the SERPs (search engine results pages), you will need to create a plan that includes:
What Is Keyword Research?
Keyword research: Identify both the head terms (primary) and longtail keywords that your target audience uses to search for your services, products, and topics connected with your company website.
Link building: Google gives more weight to websites with various links pointing to them. More is not necessarily better.
On-site content optimisation: Once you have got your list of target keywords, optimise your site pages to centre around those terms. Be careful not to go too spammy with your keyword density.
What Is Technical SEO?
Technical SEO: Invest in behind-the-scenes strategies like sitemaps, site speed, responsive design, and structured data to improve your rankings.
Content: Constantly creating fresh content helps you to rank higher by giving the search engines more pages to index, and visitors more reasons to come to your site, engage, purchase and revisit.
What Is Google My Business?
Local SEO: Search engines give ranking priority to businesses located in the same area as their target audience. Make sure you take advantage of local SEO and local business listings.
Online Paid Advertising
If you are wondering how to promote your website and get results fast, then paid advertising could be the perfect solution. The pay per click (PPC) services offered by Google AdWords is a particularly popular opportunity for those in need of speedy website promotion ideas. PPC advertising posts your website at the top of the search engine pages, targeting specific customers according to your pre-set parameters for keywords and location. The only downside? PPC campaigns are often expensive, and they only continue to generate results for as long as you can pay.
Unlike SEO and content marketing that generate attention for your brand long-term, PPC stops working when you can no longer afford to pay for each click.
What Is Guest Blogging?
As mentioned above, online content creation is a crucial part of website promotion and marketing. Offering free and valuable content on your website, either in the form of blog posts, news, podcasts or videos increases your ability to attract new and existing customers, while enhancing your SEO potential and adding to crawlable content.
However, writing for other prominent companies and publications in your industry could be even more potent for website promotion marketing. By including a link to your site in the bio of your guest post or blog, you can draw in new visitors from a source that is sure to appeal to the right target audience. So, remember when guest blogging:
Always follow the content creation rules of the company you want to write for.
Choose sites that appeal to your target audience.
Be careful with the content you create – make sure it builds your reputation as a thought leader and influencer.
Guest blogging takes time and commitment, but if you can dedicate yourself to sharing valuable content through relevant websites on a regular basis, you will see great results.
How To Use Social Media For SEO
Social media is an excellent way to promote your website and increase awareness of your digital brand. With social media marketing, you do not just share adverts or show your customers pictures of your products; you connect with your audience on a deeper level and engage.
Setting up a social media strategy is easy enough, as anyone can create a business-focused Facebook, LinkedIn, Twitter or Instagram account. The key to success is making sure that you select the social media channel that appeals most to your target customer. For example:
Facebook is currently the world’s most popular social channel, with over 2.23 billion users.
Instagram, Pinterest, and Snapchat are best-suited to companies with a highly visual business strategy.
LinkedIn is the ultimate solution for B2B companies because it’s focused on building professional connections.
Twitter is ideal for capturing the attention of PR companies and reporters.
One particularly great thing about social media is that you do not have to do all the work alone. If someone in your community likes what you post, they can share it with their network and improve your reach through word of mouth marketing.
How To Create An Email Marketing Program?
As you learn how to promote your website, another skill you will need to develop is ‘list building’. This basically means that you use marketing strategies to encourage people to join your email list so that you can nurture them into customers. To improve your chances of success with email marketing:
Use professional email software: It is incredibly difficult to manage an entire email list through your standard email account. Use licensed software to connect with hundreds of people at a time instead!
Start building your email list long before your website launch: Use social media and offline campaigns to get people excited about your site before you officially launch your new website.
Have a plan for sending consistent emails: Once your website is up and running, plan how you’re going to continue nurturing leads through newsletters, blog update information and more.
Develop Online Partnerships
Sometimes, the best website promotions happen when you know who to partner with to accelerate your success. Though it is a dog-eat-dog world out there on the web, the right connections can instantly boost your brand reach and improve the impact of your website. So, you need to consider:
Collaborating with a complementary business on a launch event: For example, if your new site is for a company that sells beautiful artisan cakes, you might consider partnering with photographers and wedding dress boutiques on a bridal showcase.
Engaging in digital PR: Submitting content to other sites with guest blogs is one of the best website promotion ideas. However, you can also ask people to write stories about your company for you. Digital PR involves reaching out to publications in your niche with a story that would engage their audience. For instance, you might announce your new website as part of a PR campaign.
Speaking to influencers: Influencer marketing is one of the most popular ways to boost website promotion these days. When you connect with influencers, you use a person or brand’s existing reputation in a niche to enhance your reputation. The great news? You don’t have to pay for big celebrities to get reach. Surveys show that 70% of customers are more likely to purchase products recommended by non-celebrities.
The Best Free Online Marketing Tips
Figuring out how to promote your website to get the most significant potential traffic boost is easier said than done. Most of the time, you will need to invest in a multi-tiered strategy for success. Most strategies for website promotion, particularly Google website promotion, centre around the concept of SEO, and making sure that you can appear as high as possible in the search engine result pages. Since link building continues to be one of the three most important factors in SEO ranking, it is worth finding as many places as possible where you can list and advertise your new website. Countless sites and directories will allow you to pull attention to your site’s URL in one way or another. Here are a few options you can add to your website promotion strategy. Business directories.
Before you start looking into how to promote a website using business directories, it is important to be aware of a quick disclaimer. Putting links to your site on some directories can harm your SEO if the search engine sees the index as being ‘poor in quality’ or paid.
Additionally, it is worth noting that different directories will be more helpful to specific kinds of companies. For instance, Google My Business is ideal for local organisations.
How To Use Social Forums And Communities?
As mentioned before, social media has a lot to offer when it comes to figuring out how to promote your website online. Facebook, Twitter, LinkedIn, and many other online channels are ideal for building your brand reputation and showing audiences your unique personality. However, there are other options you can consider beyond the major social channels too. For instance, answering questions on Quora and showing your authority on WikiHow will give more depth to your position as a thought leader and influencer. Here are some places to try out:
- Yahoo answers
- Product Hunt
How To Use Offline Promotions?
Though it is easy to assume that the best way to drive attention and traffic to your website is by using other online solutions, not all website promotion ideas need to be digital. Sometimes, particularly when you are engaging in website promotion marketing before a new website or product launch, the best way to generate attention and start building your email list is through offline promotion. Some of the better-known options you can try include:
- Traditional PR
- Article writing for magazines and newspapers
- Public speaking and networking
- Corporate events
- Direct mail marketing
- Radio and television advertising
- Interviews and Q&A sessions
- Public demonstrations
In a digital world that is filled with noise from social media, video sites, podcasts, and endless blog posts, you need to figure out which channel will generate the most attention for your company website and your online presence. The good news? There are plenty of options to try as we have mentioned above. The more you play around with different campaign ideas and track your success, the more you will learn about your customer’s preferences, and what it will truly take for you to stand out in the online world. Good luck.
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