Common Social Media Mistakes For Food And Drink Brands

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If you are a content writer, you read things differently. If you are a graphic designer, you see things differently and if you are a social media professional for food and drink brands, every post is critiqued in a different way. What is the post format, the caption, the call to action? Have they done something interesting that you can take inspiration from, or would you have done it differently?

Why You Should Schedule And Plan Your Food Social Media Posts

You certainly do not need to be posting many times a day on every social media channel if it is not relevant for your food and drink brand and digital marketing strategy. But, it is better to post three times a week, every week, rather than three times in one morning and not again for a fortnight. If social media is managed in-house as a small part of someone’s role, towards the bottom of the to-do list, it can often get forgotten and there is the pressure of thinking: what the heck can I post today?

Read our article on Social Media Calendars

How To Schedule Your Social Media

Planning and scheduling are essential for any company active on social media – big or small. Create a calendar of content on Google Sheets, Microsoft Excel or anything that works for you (even if it is just headline themes or comments) and use a scheduling tool such as Sprout Social, Hootsuite, Buffer, Falcon or Facebook native scheduling and Tweetdeck to streamline your publishing process. If you know you are out of office for a week or on holiday say, scheduling content in advance will mean it is sorted, stress-free and you can enjoy your break!

Too Business Like Or Not Business Enough

It does not matter what industry, niche or sector you are in and whether your audience is B2B or B2C. Tactics, messaging and channels will be different, but all social media activity is human-to-human – this does not change. Whether you are a posh restaurant, a food manufacturer or a business offering catering services, you can still and should show a bit of personality.

On the other end of that spectrum, however, are companies who use social media channels in the same way that personal channels are used. Show thought leadership and have an opinion about your industry, yes, but political persuasions and tit-for-tat disagreements with customers or competitors don’t ever belong.

The Perfect Tweet

What is worse than doing something wrong on social media? Doing nothing at all! Tread carefully around potential crises, but if the person or team in charge of your social media have a bit of common sense there should not be any major issues.

Read our article on Social Media For Reputation Management

Video and rich media is a big thing at the moment too, and you do not need a full production studio to create engaging content for social media. Or, rather, if you are not a big corporation with deep pockets, do not let that hold you back. A few little tricks and tips will make content filmed on a mobile phone look clean and professional.

Talk About What You Do!

You create your social media profile, you post a couple of times about your products or services and pepper it with a few shots of the impressive view from the window or the office cat. Your company might have lots of charity bake sales or share lots of relevant third-party content like industry news or engaging with stakeholders, which is great. But this should enrich your regular activity and it is surprising that some companies forget to talk about what they actually do day-to-day.

You do not want to be overly salesy, but also it is good to give information about your services and products, the issues they will help people to overcome and examples of how you have benefited others on an ongoing basis.

Social Media Best Practise

We have written a few hundred words about what not to do, there are too many supposed ‘rules’ on social media which often are not applicable, contradict each other or are not right in the first place. When people are unsure about something, they want to be told exactly what to do and therefore cannot be held accountable when it goes wrong.

Read our article on The Laws On Social Media Marketing

If what you are trying to say is fairly straightforward or visual, keep it concise and let an image or two do the talking – do not drag it out longer than it needs to be. If you have got something detailed to explain, however, do not feel obliged to say it in under 10 seconds or under 50 words (character counts and video capping excluded) if it means you will miss all the interesting bits that will provide true insight to your customers. Yes, people have a fairly short attention span and you need to capture it quickly, but they also engage with things that have depth and meaning. You have read this article, have you not?

Social Media Agency Exeter

Social media is not an exact science and while that makes some people nervous, it is what makes it fun. There are so many different ways to use social media as a brand and the best thing to do is experiment and see what works for you.

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