Website content writing combined with the overall feel and dynamic of website design contribute to the first impression a customer makes of your business. Relatable, interesting and relevant content engages the user and represents your business in the best possible light. Website content writing encourages users to trust the website and establishes your business as an expert with authority over the competition.
Search4Local recognise the importance and endless benefits of having professional copywriters in-house. We have an entire team of copywriters at our Exeter office. They work alongside our website developers and search engine optimisation technicians to create website content that puts your business on the map, and delivers your business values to online users. Good website content writing develops users into customers.
Throughout this blog we’ll discuss why website content writing so important to get right, how SEO and copywriting marry up and give you a brief overview of Search4Local.
Search4Local are full service digital advertising specialists located in the heart of Exeter, Devon. We started back in July 2015 and are dedicated to helping local businesses rank online. Unlike other digital advertising companies all of our services are completed in house, we never outsource work to freelancers.
Why? We have an in-depth understanding of digital advertising and what it takes to be successful online.
To us, each skill is as important and valuable as the next. Which is why our team is made up of copywriters, search engine optimisation technicians, website designers, front end developers, cyber security experts and social media advertisers. Together we make an unrivaled digital advertising team down here in South West England.
Preparing To Write Website Content Writing
It is important to tell you about our website development process in order for you to understand why copywriting is a skill by itself.
Don’t picture our build process as a conveyer belt, with each stage of identically repeated in the exact same fashion. We are more of a collective and collaborative business.
Each website project has dedicated team members assigned to it. The below is a short overview of the role each plays:
Website Developers and Front End Designers – Responsible for creating the look and feel of a site, ensuring it is fully responsive on all types of devices and displays all information clearly. Including content, images, videos and additional functionality.
Search Engine Optimisation Technicians – Understand the ins and outs of search engine algorithms in full. Experts at manipulating / encouraging websites to rank in specific towns and counties. Our SEO team also help with keyword research.
Copywriters – Word your business and company ethics in a relatable fashion. Promoting company and product USPs and producing website content for audiences to relate to and search engine bots to fall in love with. Our copywriters and search engine technicians complete keyword research together.
Keyword Research and Long Tail Keywords
In depth keyword research is a crucial discipline to understand and get right. This is more of technical exercise and gives our copywriters words, expressions and phrases to expand on and weave into website content. Keyword research makes it possible for SEO technicians and copywriters to discover how users are searching for the products and services your business offers.
The way that users relate with and use technology has changed keywords. Long gone are the days of product plus location equals ranking. Nowadays users have to pay attention semantic expressions and long tail keywords.
Keyword Research – Keyword research is finding keywords you want to rank for in search engines. There is some very effective software that help us locate the strongest keywords. Plus, we have more than capable copywriters to tie these in with the website content.
Long Tail Keywords – Long tail keywords or phrases have evolved thanks to voice search and users searching for more specific phrases. These phrases usually relate to location / niche industry or trust. Please see example below:
- Pizza Exeter
- Best takeaway pizza Exeter
- Best vegan takeaway pizza near me
Rules For Strong Website Content
Why is website content important? Because users make 3.5 billion Google searches every day! For this reason alone, you need to ensure that your website has the most relatable content and strongest keywords. Giving you the best chance to appear on page one of Google and expand your online footprint.
Website content writing has to connect with SEO, as well as be interesting for users to read. Our copywriters produce website content for people and search engine algorithms. Modern website content writing is a discipline of mathematics and linguistics.
Find Out More About Our Website Design Services
If you are considering investing in a new website or would like to find out further details on our website content writing services, then please get in touch with one of our team members today. You can get in touch with us by calling 01392 409159, emailing customerservices@search4local.co.uk or by visit our contact page.
