Regular blogging adds regular new content to your website. This should support your SEO strategy, resonating Google’s stated intent to bring its customers the freshest and most up to date information possible. That’s the theory! So this article has been written to help you get started with an effective and engaging blog and explains how you can use just 300 words to benefit your hotel’s reach, customer loyalty and search engine appeal.
What Are The Benefits Of Blogging?
Over the past few years, more and more hotel websites and tourism businesses are realising why a well written company blog is worth investing time in:
A blog is a highly effective method for building a rapport and a relationship with your target and existing customers and encourage those bookings. Blogs are a great way to put your perspective on the news in your sector or just your local area. Most consumers and prospects want a business to lead them through the challenges of business or in your case book! By creating a voice that can be trusted to provide useful and relevant information, you can increase customer loyalty and participation, as well as putting a human face to your business.
Regular blogging adds regular new content to your tourism website. This supports your SEO strategy, resonating Google’s intent to bring its users the most up to date information possible as stated earlier, as well as adding to the range of possible searches for which you may find relevance. Your social media reach will be enhanced with regular blogging as you are introducing large amounts of new and relevant content.
A good post can stimulate retweets and Facebook ‘shares’ and ‘likes’, drawing readers into new dialogues with your hotel business. Not only can this create bookings but can open new networking channels whilst providing insight into the topics of interest of your target groups.
What Should My Business Blog About?
The most effective tourism blogs offer insight, information, destination news and advice on topics applicable to your products, services and industry. The keys to blogging success are relevancy and regularity.
How To Make Your Blogs Relevant
When your online visitors arrive at your hotel blog, they will expect to be reading about pertinent, relevant subjects, this will help establish your company as an authority in your industry and a trustworthy source of information. The first thing to consider when writing a blog is your audience. What would they like to read?
Write about something you have a unique or expert opinion on – your hotel, guesthouse or bed and breakfast!
Make a list of the questions you are most frequently asked by your prospective and new customers – and write a blog on each question, exploring the subject and offering useful advice; exactly as you would answer the question in person. This is an easy way to create a series of valuable, informative blogs that will attract new and repeat traffic to your website.
Make sure your blog content is unique. Don’t duplicate text from elsewhere on your website or worse from other people’s sites. Feel free to talk about news and events covered elsewhere on your site or the wider internet, but put it in your own words, this also adds personability.
Don’t be shy about personality or personal content. Is there a trade show, or industry event that you want to tell people about? This is content that visitors won’t be able to find anywhere else, as it’s your perspective.
Nothing is ‘too boring’ if it’s relevant. Remember, what seems obvious to you may not to someone thinking of booking with you for the first time, so ‘Beginners’ Guide to…’, ‘How to…’ and similar posts are easy for you and good for your prospective customers.
Why You Should Blog Regularly
To be an effective engagement tool and support your SEO, you must commit to blogging a minimum of once a week. This regular content creation is beneficial in that as your target market sees you adding useful information on a regular basis, you become a trusted source of news and opinions on your chosen topics. This will encourage repeat visits, securing loyalty to your tourism business early in the booking cycle, and improving your chances of getting a new sales lead, a sign-up or that elusive booking.
As mentioned earlier, regular additions of relevant new content to your guesthouse website are vital in getting the search engines to index your site more often. The more you are indexed, the better your visibility is which will drive more traffic to your website for your chosen keywords.
High-quality content is increasingly a major factor in how websites are ranked by the search engine algorithms, and whilst no-one can predict exactly what will make one website rank highly over another, everyone agrees that good quality, regularly updated content is an asset to any website.
Blogging Hints And Tips
Users of search engines use longer length queries to find what they need. Put simply, people are not just searching for “Hotels”, they’re searching “Best Hotels By The Beach In Cornwall”. The more blog content you have on your site, the greater the likelihood is that a page will be considered relevant to a given search. This gives you a wide range of topics to write about and can help to increase your search visibility.
How Does Blogging Work?
You’ll need some sort of content management system (CMS), or blogging system – unless you have had a blog built into your website. This will enable you to post easily without having to upload new pages to your web server each time. The chances are, depending on how your website has been built, this will already be in place.
Social Media Agency For Tourism
Blogging for hotel and bed and breakfasts websites can be a great way to improve your online impact and visibility. We hope this guide has been of use and if you need any more information – call us.